What key conventions of an advert can you find and what are the connotations of each one? Also write about how this appeals to a target audience. Include what the USP (unique selling point) of the product is and how you know.
Convections;
- Pictures of the product is shown in order to allow the consumers to easily spot what product they are looking for when buying. Also, the range of flavours might prompt them to invest in the product.
- The lighting on the product is natural light and seems quite summery which will appeal to the consumer because items in the light usually connote to things that are safe and powerful.
- The setting of the product is outside in a garden, maybe at a BBQ, which links to summer overall prompting the audience to buy the product when its hot as it is refreshing. The colour scheme also plays a part in this too, as it consists of a variation of summer colours.
- The logo is quite legible and stands out as the producers have used their logo on the actual product. Advantages of this are that buyers can easily identify the brand.
- The slogan used on the right of the product states "because I can" meaning despite any unhealthy factors of the product, there is no harm in having it as it's just too good! This reinforces the USP as it tricks the consumers into wanting to buy the product.
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