1950s/1960s
Post 2000s
1) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.
One stereotype that can be found in the 1950s / 60s advert is that women are bad drivers and cause accidents since the car advert says that 'Sooner or Later' which suggests that women will always cause damage to their vehicles. Additionally, there is a stereotype that women are only 'accessories' to men and are attracted to them based on their wealth/self-care since the perfume advert shows a woman hugging the back of the man. Also, women were stereotyped to be interested in nothing but cleaning and being housewives since the cleaning advert suggest that women only want to clean their clothes so they can look better which will impress others as self care was important too.
The stereotype that women are stupid and inferior to men can be found since the car advert suggests that women need 'simpler driving'. Also, like the 1950-60 perfume advert, the stereotype that women only care about men that are wealthy therefore suggesting that women are only what men want them to be. The last advert can be a stereotype suggesting that females top priority should be cleaning as seen on the advert while a man is stood there watching on.
3) How do your findings suggest representations of gender have changed over the last 50 years?
My findings suggest that the stereotypes against women haven't rally significantly changed in 50 years since the stereotypes are quite similar and can arguably be just as offensive, however, needless to say that the adverts aren't as brutal compared to before but they
still shouldn't be acceptable.
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