1) How have our music listening habits changed since 1960?
Our music habits have changed drastically since 1960.Nowadays the main streaming music genre is either grime or rap and the massively populating recently introduced genre "drill" music.
2) When did Apple Beats 1 Radio launch and what is it?
Beats 1 is wholly owned by Apple and launched in 2015 as a free live streaming global 'always on' radio station. It claims to work across genres but often focuses on indie and rap music.
3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
The difference between beats 1 radio,iTunes and Apple music is that beats 1 radio is a radio station that produced by curated Djs who specialise in a specific genre music.iTunes is a media player,media library ,internet radio broadcaster and mobile device management application developed by Apple Inc.Apple music is music and video streaming service developed by Apple Inc.
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
5) Why did Apple choose the three selected DJs for launch?
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services?
7) How does the content of the Julia Adenuga show differ from Radio 1?
8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?
9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?
10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
Audience
1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.
2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples.
4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
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