Summer Project 2019

Nike: Nothing Beats a Londoner




Narrative: What is the story of the advert?

The narrative of the advert is it is showing different athletes and celebrities emphasising the different troubles they go through within their career which enforces the slogan "NOTHING BEATS A LONDONER. 

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests that the lifestyle of someone who uses this product or brand depends on hard-work and resilience.

Representations: What representations of young people can you find in this advert?

The representations of young people in this advert is that they're resilient and enjoy doing sport.Nike have smartly incorporated urban grime artists to show that the majority of the youth community come from simple urban areas and aspire to be successful in their sports.


Publix: Graduation



Narrative: What is the story of the advert?

The narrative of the advert is based on three factors which are motivation,perseverance and resilience that parents assimilate towards their children as they grow up despite the failure and mistakes that they may face.It also shows however much we put into something we'll get the same out of it which is shown in the advert by the black young male studying intensively then followed by him graduating as a result. 

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests that using the product Publix give energy to thrive in your daily life missions as Publix is a supermarket company this connotes that food has a major impact on your education with the right food you'll be able to conquer your educational journey.

Representations: What representations of young people can you find in this advert?

One representations of young people in this advert is that they're easily demotivated and they're easily motivated but its just a matter of who's going to motivate them to thrive through whatever's troubling them.Another representation is that parents play a big part in young peoples lives and that without them most of the young people would fall apart.


Lynx: Is it OK for guys...

Narrative: What is the story of the advert?

The story of the advert is based on the fact that men are forced to follow many masculine stereotypes otherwise they aren't accepted in today's society so Lynx have created an advert to show how many males feel on a daily basis. They are trying to enforce the equality that men deserve without being judged for expressing themselves in a way that they'd like to.


Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?


This advert suggest that if you use this product it will enable men to step out of their shells and be genuine to themselves by showing the world who they really are. The type of lifestyles included would be men who are suffering from anxiety or depression, men who don't feel like athletics is the way to go or men who like different types of fashion (including stereotypical 'girly colours').


Representations: What representations of young people can you find in this advert?

One representation of young people in this advert would be the constant pressure to be athletic, in trend and masculine when sometimes they would like to express themselves in a way that might not be accepted in their youth culture. Another representation would be how many young people suffer from mental issues such as depression but are too scared to seek any advice about it as it might not be "accepted" in their generation to do so therefore causing a build up of even more stress amongst a large amount of young male people.