OMO advert: blog task

1) What year was the advert produced?
The advert was produced in 1950s.

2) How were women represented in most adverts in the 1950s?
Women were represented as housewives and were meant to love cooking and cleaning and being responsible for their families. They are also represented as inferior towards men and men are more able and more stronger than women. 


3) How does the heading message ('OMO makes whites bright') and typography promote the product?

The heading is bold and stands out. It's written in a sharp bubble giving the effect of a news flash. "OMO makes white bright!" is short and also memorable.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The stereotype this advertisement has is the women doing the laundry. She's also wearing makeup even though she's at home. No men are presented in this advertisement showing it's the women job to do the laundry. She's also smiling while doing it, demonstrating women should be happy while doing chores.

5) Why is a picture of the product added to the bottom right of the advert?

On the bottom right of the advert a picture of the product is included so it's easy for the audience to recognise the OMO bright washing powder online or in store.

6) What are the connotations of the chosen colours in this advert?
The women is joyful cleaning and her facial expressions shows she's delighted how bright her washing is. A representation of women in this advert is she's wearing a bold red lipstick showing she wants to look perfect even when cleaning. Her sleeves are rolled up showing she's hard working and her clothes and the colour scheme link as they are both red, blue, white and green

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
The anchorage text is used to persuade the audience to buy the product because it mentions how bright the clothes are and the effect of them. It includes a lot of repetition of "OMO makes white bright" to reinforce how high the quality of the product is.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The representation of women that can be found is that they are house workers and should be happy this is because of the lipstick she is wearing and the pout she is giving to the screen.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The producers of this advert wanted the buyers to think that if you are a women you should be happy to clean the house and we expect you to be happy with your house chores. 


10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

A modern audience would disagree with this advertisement because a women is doing all the work. A man is not showed and the women is taking care of the cleaning. 

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Gender representation in advertising: blog task

                  Gender representation in advertising: blog task


1950s/1960s

Post 2000s


1) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

One stereotype that can be found in the 1950s / 60s advert is that women are bad drivers and cause accidents since the car advert says that 'Sooner or Later' which suggests that women will always cause damage to their vehicles. Additionally, there is a stereotype that women are only 'accessories' to men and are attracted to them based on their wealth/self-care since the perfume advert shows a woman hugging the back of the man. Also, women were stereotyped to be interested in nothing but cleaning and being housewives since the cleaning advert suggest that women only want to clean their clothes so they can look better which will impress others as self care was important too.

2) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
The stereotype that women are stupid and inferior to men can be found since the car advert suggests that women need 'simpler driving'. Also, like the 1950-60 perfume advert, the stereotype that women only care about men that are wealthy therefore suggesting that women are only what men want them to be. The last advert can be a stereotype suggesting that females top priority should be cleaning as seen on the advert while a man is stood there watching on.

3) How do your findings suggest representations of gender have changed over the last 50 years?
 My findings suggest that the stereotypes against women haven't rally significantly changed in 50 years since the stereotypes are quite similar and can arguably be just as offensive, however, needless to say that the adverts aren't as brutal compared to before but they 

still shouldn't be acceptable.

Introduction to advertising: blog task

What key conventions of an advert can you find and what are the connotations of each one? Also write about how this appeals to a target audience. Include what the USP (unique selling point) of the product is and how you know.

Convections;

• Pictures of the product is shown in order to allow the consumers to easily spot what product they are looking for when buying. Also, the range of flavours might prompt them to invest in the product.
• The lighting on the product is natural light and seems quite summery which will appeal to the consumer because items in the light usually connote to things that are safe and powerful.
• The setting of the product is outside in a garden, maybe at a BBQ, which links to summer overall prompting the audience to buy the product when its hot as it is refreshing. The colour scheme also plays a part in this too, as it consists of a variation of summer colours.
• The logo is quite legible and stands out as the producers have used their logo on the actual product. Advantages of this are that buyers can easily identify the brand.
• The slogan used on the right of the product states "because I can" meaning despite any unhealthy factors of the product, there is no harm in having it as it's just too good! This reinforces the USP as it tricks the consumers into wanting to buy the product.