1) How were One Direction formed and how is this reflected in the music video for History?
One direction were formed by Simon Cowell when he decided to group all of the stars together making them a band which led them to becoming third place in x-Factor and also propelling to success through social media and becoming one of the successful groups ever,breaking many records.
2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.)
vertical integration is when a media company owns different businesses in the same chain of production and distribution.
3) What is horizontal integration? (See link above for help again!)
Horizontal integration is a media company's ownership of several businesses of the same value.
4) How has technological convergence changed the way audiences consume music videos?
It has changed the way audience consume music videos as they are now available everywhere on any digital platform (smart phones, laptops, TV etc)
5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?
They have complete control as to what is inputted within the band. For example their demanour and way they dress has to be appealing for the target audience. The genre of music must also be generically pop to appeal to the audience.
Audience
1) What is the main One Direction audience - demographics and psychographics?
-Their target audience is mainly teenage girls and people of the Mainstreamer psychographic.
2) What audience pleasures are offered by the music video for History?
- Diversion through a feeling of nostalgia
- Personal relationships: Fans were used to contribute to the single’s chorus. (Collaboration / example of Prosumerism)
- Personal identity with the band members (following through Twitter etc.) who were marketed as ‘the funny one’ and the ‘handsome one’ and also relating to other like-minded fans.
- Surveillance – insight into behind the scenes.
- Intertextuality of previous tours and footage
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments?
The opening; When the boys all topple down together; when Niall hugs Harry (or whoever embraces whoever- I can't keep track at this point). The opening brings nostalgia to the audience and reminds them of the group's roots, as well as emphasizing the name of the video. The scene where they all tumble down reminds the audience of their close relationship and makes them feel as though they are here with the group as they mess around on their shenanigans. The scene with hugging further emphasise the 'cute' relationship all the boys have with one another, building on the nostalgia of the video.
4) What is nostalgia and why is it a key audience pleasure for the History music video?
Nostalgia is a longing for the past / 'History', and the music video constantly references the boys' past and their personal history. They do this because they want to emphasise their close relationship not only with each other but with the fans too, as they were formed on tv and have always been in the public eye.
5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
Producers wanted fans to remember the boys past, and embrace their final look back on their career as they prepared to disband later that year. By making a video like this, the producers offered one look back onto the 'Glory Days' and built an album off of this nostalgia, so that fans could buy the last memories the boys grew together.
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