Blog task:Daily Mirror case study

Language
1) Write the definition of the following key language for newspaper front pages:

Masthead:  title text
Pug: Catches readers attention 
Incentive: Special offer/voucher
Splash Head: lead story 
Slogan: sums up ethos of newspaper
Dateline: The day it was published 
Kicker: top 3rd page - inclusive preview to draw attention 
Byline: Authors name 
Standfirst: Introductory paragraph (usually in bold)

2) How much does a copy of the Daily Mirror cost?

£1.20 


3) What are the main stories on the CSP edition of the Daily Mirror (see above)?

-Coronation street star in jail 
- Megan Markle royal wedding

4) Why is the choice of news story on the CSP front page typical of a tabloid newspaper?

It includes soft news - gossip

 5) What is the balance on the Daily Mirror front page between images, headlines and text?

More images than initial text and a lot of headlines included. 

Audience

1) What is the target audience for the Daily Mirror?

The target audience for the daily mirror is 35 - 65+

2) Why does the Mirror front page story appeal to the Daily Mirror audience?

In comparison to the Coronation Street demographics, the audience of watchers in the Uk is around the same social class as The Mirrors audience (C2DE) therefore fans of corrie will more likely be interested.


3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Surveillance- it provides information about the world
Diversion/Entertainment & Personal Relationships- Meghan Markle and "Corrie Kev"
Personal Identity- news selected reflects on the life and political view of the Mirror readers.


4) Why are print newspapers generally read by older audiences?

Print newspapers are traditionally read by older audiences as they buy newspapers more often whereas the younger generation are more into news through social media or online.

5) How is the 'Back from the Red' local election story on the double page spread constructed to appeal to Daily Mirror readers? 

The Mirror readers are predominately Labour party voters as according to demographics of the political view in the UK, the working class are usually labour party voters therefore this will appeal to the audience since it favours the left wing over conservatives.

Representation

1) How does the Daily Mirror represent the Conservative Party and its MPs? Look at the double-page spread politics story.

The Mirror favours the Labour party and have done so for a long time. In the double page spread, they address the election where labour had lost, however, the Mirror made a distinctive claim about their main opposing party (Conservative) where the writer included a statement when an MP from their party was racist toward the Asian community.

2) How does the Daily Mirror represent the Labour Party and its MPs. Look at the double-page spread politics story.

They actually praise their party in a subtle yet clear way despite losing the election.

3) How does the Daily Mirror represent Teresa May and Jeremy Corbyn as political leaders? Look at the double page spread politics story and in particular the use of images.


The images used of Theresa May has been purposely done in order to make her persona seem clown like and stupid. However, the image of Corbyn is shown so that he is portrayed to be a happy, dominant leader in comparison to May.

4) Why did the Daily Mirror include a discussion about a Conservative councillor suspended for racism in the double-page spread politics story? 

They included this in order to favour the labour party by bringing down a Conservative councillor. This would turn many readers against the Conservative party as racism is a massive issue for majority of the work class.

5) How does the Daily Mirror represent celebrity and the royal family? Look at the front page stories on the CSP edition of the Daily Mirror.

They represent celebrity in a bad way- "Corrie's Kev" had reportedly got into an argument with the police however nothing happened to him. The Mirror still made him look guilty even when he was not- they did so by incorporating a paparazzi image of him where he doesn't look very friendly. With the royalty, there was not much negativity.

Industries

1) What company owns the Daily Mirror?

Reach- it was formerly owned by Trinity Mirror. They own multiple local and regional newspaper.

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 500,000 a day in 2019.


3) Why has the newspaper industry struggled in the last 20 years?

They have tried to seem fine with it however they've lost a lot of profit due to the growth of the internet. In order to regain claims, the Mirror have now invested in websites and social media (apps) to share their news publicly but this comes without a charge.


4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

Independent Press Standard Organisation- As a face-to-face interviewer you will carry out surveys on behalf of many different clients including local and central government, the media, and a range of companies and charities. A large number of these surveys are conducted face-to-face by a Market Research Interviewer in the street or in people's homes.


5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Continuity - On going political issues based on different government parties.
Consonance - The prediction made based on the 2019 elections that the conservative party is going to win.
Elite people - Theresa May & Jeremy Corbyn
Compositional balance - Different issues addressed around the UK including celebrities and politics. 
Frequency - Naturally the events you expect to happen involving political issues are likely to happen/unfold