I intend on producing a short advert aimed at 14-18 year old teenagers advertising a body spray product.In this advert i will include a of three characters.I will be using the body spray Lynx due to its exquisite smell and vibrant colour palette.The story line will be a character practising a typical sport looking very sweaty and unpleasant and then his friend seeing him in an unpleasant state making him take out the chosen body spray and states ''use it'' enthusiastically confident that it'll be the perfect product to fix him up.As soon as the character uses the spray he will be transformed into a new outfit looking fresh and cleaned up.The first location i will be using will be the the basketball court which is going to be within my second location which is going to be a local park.I'am going to use a basketball court as my primary location as it links to the narrative of my advert.
Language & representation
Firstly i will be using diegetic & non-diegetic,the diegetic sound will be the sound of the basketball bouncing and the non-diegetic sound will be the sound of a heart beating to show that the spray has worked immaculately and the character is satisfied with the product.One of my characters is a 15 year old British Asian playing the sport will be wearing a tracksuit this subverts the stereotype that Asians only specialise in cricket.This follows Blumber & Katz's uses in gratification theory.The character will establish the equilibrium by playing basketball.I will then establish the disruption when the character decides to stop playing basketball realising he's very sweaty and stinky.This is when the reparation will be established when the character takes out the body spray and uses it,and the new equilibrium will be established when the character is satisfied with his odour and carries on playing basketball.The first shot will be an over-the-shoulder shot of the character taking a shot with the basketball.This will then be followed by medium to low shots of him running around the court practising the sport.The character is going to be presented as a typical troublesome urban-raised character.The character is Asian which makes him part of the BAME community as he is from a Asian minority group.There is also going to be another character playing with the primary character assisting him in practising the sport.The second character is also going to be of a Asian decent which makes him part of the BAME community as well.The advert will also use Propp's character theory as the hero(ine) is going to be the first character and the helper is going to be the helper as hes assisting the primary character in his practise. The 60-80 seconds advert has many enigma codes which connotes a sport genre, such as the choice of a sunny location. This is frequent in sports clips and films.
Audience
My target audience is aimed at 14-18 year old's.The advert will be mainly aimed at men but women can also use it , social class won't matter because the product will be affordable.The product will be used by mainly sportsmen and women.The brand LYNX is widely used by the population as well so it'll boost the sales for the brand.The construction of my advert will show the audience that any ordinary sportsmen or sportswomen can purchase the product without being criticised for buying a low quality body spray.One audience pleasure the audience might enjoy is personal identity for the character wears a tracksuit to play basketball and not a appropriate outfit.This is critical because it'll show the audience that all you need to play the chosen sport is a ball and you're practising.
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