Thursday 30 January 2020

Blog task:The Times case study

Language

1) What is the main story on the front cover of the Times CSP edition (5 May 2018) and why does it appeal to Times readers?

The main front cover story of The Times edition is based on politics,in particular the failure of the Labour party in the local elections and Jeremy Corbyn. This appeals to a older working class readers. 


2) What are the main stories on the inside pages of the Times CSP edition (5 May 2018)? List the headlines here.

-The main stories on the inside pages are:
-"Kay Burley- Don't mess with me "
-"40 best country house hotels"
-"MPs call for inquest as Corbyn fails election test"
 


3) What is the balance on the Times front page between images, headlines and text? How does this contrast with The Mirror?

-The contrast between the images and headlines is that the images correlate with the headline.
For example, Kay Burley's "Don't mess with me" symbolises her strength as a female journalist, this is supported further as the image shows her flexing her muscular assets. Another exaample would be the "40 best country houses- stunning walks and bike trails" The image used shows a stunning, summery, flower trail which is used to appeal the readers and give them an imaginative perspective of what the deal could look like.
 


4) Which of Galtung and Ruge's News Values apply to the Times's front page stories? Write about both the politics main story and the Sir Paul McCartney picture story.

-Continuity; this is because the writer mentions political debates that have been going on for the last 3 years. In this case, Brexit and mentioning MP Boris Johnson.


5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs?

-The Political beliefs on The Times favours the Conservative party in various ways:
-Through the main image about the MP you can see how the Tories are favoured a lot more as their main aim is to criticise the Labour party which has been their opposing party for a long time. The use of the Royal crest in the masthead shows how they've secured a Tories place and support them majorly.


Audience

1) What is the main readership demographic for The Times newspaper?

-Middle-Upper class (AB demographic)
2) Why do the Times front page stories/features appeal to the Times audience?

The Times front page stories and features appeal to the audience as it favours Sir Paul McCartney who was a prior Beatles celeb and most of the readers are 65+. Also they mention their main article about the labour party failing which appeals conservative supports which is what predominately takes up.
3) Why might the election coverage be enjoyable to Times readers?

-It might be enjoyable as majority of the Times readers favour the Conservative party also alongside this, mojority of the Times readers are 35+ therefore able to vote so overall they'd find this appealing.


4) Why might a reader enjoy the Times? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

-Surveillance: politics/local elections


-Entertainment/Diversion: Interviews with features (Father's and daughters)/(Kay Burley)
                                         Country house hotels/Recipes & BBQ

-Personal Identity: Fatherhood, bank holiday, BBQ, Politics- conservative voters

-Personal relationships: Picture story/ Sir Paul McCartney 
                                    Father of daughters 
                                    Caitlin Mortan (Times Columnist)
                                    Kay Burley

5) Times readers are mostly over 55 years old. Why is this and how is this reflected in the CSP edition?  

This is most aptly reflected on the CSP edition as majority of the stories all relate to the following: 
-Politics
-Royal family/Celebrity 
-Holidays/Breaks
-Cooking

Representation



1) What representation of the Labour Party can be found on the front page of the Times?

-The representation of the labour party has been published in order to make a mockery out of them. The Times writers' have included various ways to make the party seem unorganised and racist.
2) What representation of the Conservative Party can be found in The Times newspaper. Give examples from the CSP. 

-The Times paper seems to endorse traditional ideals by focusing on criticising the Labour Party and favouring the Conservative Party. Labour "scandals" are referenced ("Birmingham remains red despite scandals") and a very right-wing "hard-Brexit" perspective is offered. This will appeal to older, largely male Conservative voters.   People will use many of the articles in The Times as a focus of discussion with friends. Here, the Times offers an interview with Kay Burley plus recipe ideas and barbecue and holiday tips. 

3) What representations of gender can be found in The Times CSP pages? 

-In the Times, the male gender is not just favoured. Women are also represented in a way that subverts stereotypes, for example, the image used of Kay Burley shows how muscular and built she is therefore supporting the fact that women are equal to me and can be strong.
4) How does the Times reinforce British social and cultural values in their front page? Look at the kicker, pug and sidebar stories to give you a clue here.

-People will use many of the articles in The Times as a focus of discussion with friends.  It helps people feel that they are part of a common traditional culture. This is arguably less evident in The Times than the Mirror since the Times seeks to be a source of information rather than a ‘friend’ or confidante. Here, the Times offers an interview with Kay Burley plus recipe ideas and barbecue and holiday tips. 
5) How are the pages constructed to encourage the audience to take a negative view of the Labour Party?

-The front page includes an article criticising the labour party and then the next page of the newspaper has an entire 2 page article where the Labour party is desensitised by the Tories.
Industries


1) Who owns the Times?

-Rupert Murdoch- owner of News UK/ News Corp

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?

-The Times circulation in 2019 was 376,000, down 12% in a year and much lower than the high point of over 800,000 in the 1990s. 
3) How has the Times reacted to the decline in print sales and the growth of the internet?

Moved towards a multi-platform landscape so this means that it publishes and synchronises across its print, desktop and mobile platforms.  
The Times have a paywall on their online content. The Times has had a hard paywall since 2010, but it often experiments with making content available for free. 
They've created a social media strategy in collaboration with the digital team to drive growth of their Twitter and Facebook profiles. 

4) What does IPSO stand for and what is IPSO's job?

-IPSO stands for Independent Press Standards Organisation
-They deal with any complaints that the readers have with any headlines.

- Hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press

5) Why do some people want stronger regulation of British newspapers?

-They want a stronger regulation as IPSO haven't necessarily followed through with their scheme. There have been 0 fines or charges for Newspaper companies that have offended people.
-This is down to the fact that the regulators are actually paid by the Newspaper companies themselves.

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