TV advert planning and Statement of Intent

Introduction

I intend on producing a short advert aimed at 14-18 year old teenagers advertising a body spray product.In this advert i will include a  of three characters.I will be using the body spray Lynx due to its exquisite smell and vibrant colour palette.The story line will be a character practising a typical sport looking very sweaty and unpleasant and then his friend seeing him in an unpleasant state making him take out the chosen body spray and states ''use it'' enthusiastically confident that it'll be the perfect product to fix him up.As soon as the character uses the spray he will be transformed into a new outfit looking fresh and cleaned up.The first location i will be using will be the the basketball court which is going to be within my second location which is going to be a local park.I'am going to use a basketball court as my primary location as it links to the narrative of my advert.

Language & representation

Firstly i will be using diegetic & non-diegetic,the diegetic sound will be the sound of the basketball bouncing and the non-diegetic sound will be the sound of a heart beating to show that the spray has worked immaculately and the character is satisfied with the product.One of my characters is a 15 year old British Asian playing the sport will be wearing a tracksuit this subverts the stereotype that Asians only specialise in cricket.This follows Blumber & Katz's uses in gratification theory.The character will establish the equilibrium by playing basketball.I will then establish the disruption when the character decides to stop playing basketball realising he's very sweaty and stinky.This is when the reparation will be established when the character takes out the body spray and uses it,and the new equilibrium will be established when the character is satisfied with his odour and carries on playing basketball.The first shot will be an over-the-shoulder shot of the character taking a shot with the basketball.This will then be followed by medium to low shots of him running around the court practising the sport.The character is going to be presented as a typical troublesome urban-raised character.The character is Asian which makes him part of the BAME community as he is from a Asian minority group.There is also going to be another character playing with the primary character assisting him in practising the sport.The second character is also going to be of a Asian decent which makes him part of the BAME community as well.The advert will also use Propp's character theory as the hero(ine) is going to be the first character and the helper is going to be the helper as hes assisting the primary character in his practise. The 60-80 seconds advert has many enigma codes which connotes a sport genre, such as the choice of a sunny location. This is frequent in sports clips and films.

Audience

My target audience is aimed at 14-18 year old's.The advert will be mainly aimed at men but women can also use it , social class won't matter because the product will be affordable.The product will be used by mainly sportsmen and women.The brand LYNX is widely used by the population as well so it'll boost the sales for the brand.The construction of my advert will show the audience that any ordinary sportsmen or sportswomen can purchase the product without being criticised for buying a low quality body spray.One audience pleasure the audience might enjoy is personal identity for the character wears a tracksuit to play basketball and not a appropriate outfit.This is critical because it'll show the audience that all you need to play the chosen sport is a ball and you're practising.

Summer Project 2019

Nike: Nothing Beats a Londoner




Narrative: What is the story of the advert?

The narrative of the advert is it is showing different athletes and celebrities emphasising the different troubles they go through within their career which enforces the slogan "NOTHING BEATS A LONDONER. 

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests that the lifestyle of someone who uses this product or brand depends on hard-work and resilience.

Representations: What representations of young people can you find in this advert?

The representations of young people in this advert is that they're resilient and enjoy doing sport.Nike have smartly incorporated urban grime artists to show that the majority of the youth community come from simple urban areas and aspire to be successful in their sports.


Publix: Graduation



Narrative: What is the story of the advert?

The narrative of the advert is based on three factors which are motivation,perseverance and resilience that parents assimilate towards their children as they grow up despite the failure and mistakes that they may face.It also shows however much we put into something we'll get the same out of it which is shown in the advert by the black young male studying intensively then followed by him graduating as a result. 

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests that using the product Publix give energy to thrive in your daily life missions as Publix is a supermarket company this connotes that food has a major impact on your education with the right food you'll be able to conquer your educational journey.

Representations: What representations of young people can you find in this advert?

One representations of young people in this advert is that they're easily demotivated and they're easily motivated but its just a matter of who's going to motivate them to thrive through whatever's troubling them.Another representation is that parents play a big part in young peoples lives and that without them most of the young people would fall apart.


Lynx: Is it OK for guys...

Narrative: What is the story of the advert?

The story of the advert is based on the fact that men are forced to follow many masculine stereotypes otherwise they aren't accepted in today's society so Lynx have created an advert to show how many males feel on a daily basis. They are trying to enforce the equality that men deserve without being judged for expressing themselves in a way that they'd like to.


Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?


This advert suggest that if you use this product it will enable men to step out of their shells and be genuine to themselves by showing the world who they really are. The type of lifestyles included would be men who are suffering from anxiety or depression, men who don't feel like athletics is the way to go or men who like different types of fashion (including stereotypical 'girly colours').


Representations: What representations of young people can you find in this advert?

One representation of young people in this advert would be the constant pressure to be athletic, in trend and masculine when sometimes they would like to express themselves in a way that might not be accepted in their youth culture. Another representation would be how many young people suffer from mental issues such as depression but are too scared to seek any advice about it as it might not be "accepted" in their generation to do so therefore causing a build up of even more stress amongst a large amount of young male people.

Apple Beats 1 Radio CSP: blog task

1) How have our music listening habits changed since 1960?

Our music habits have changed drastically since 1960.Nowadays the main streaming music genre is either grime or rap and the massively populating recently introduced genre "drill" music. 

2) When did Apple Beats 1 Radio launch and what is it?

Beats 1 is wholly owned by Apple and launched in 2015 as a free live streaming global 'always on' radio station. It claims to work across genres but often focuses on indie and rap music. 

3) What is the difference between Beats 1 Radio, iTunes and Apple Music?

The difference between beats 1 radio,iTunes and Apple music is that beats 1 radio is a radio station that produced by curated Djs who specialise in a  specific genre music.iTunes is a media player,media library ,internet radio broadcaster and mobile device management application developed by Apple Inc.Apple music is music and video streaming service developed by Apple Inc.

4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?

5) Why did Apple choose the three selected DJs for launch? 

6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services? 

7) How does the content of the Julia Adenuga show differ from Radio 1? 

8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?

9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?



10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)

Audience

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.



2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?

3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples. 

4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?



5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?