Wednesday, 26 June 2019

Magazines and advertising assessment: Learner response

1)Good understanding of CSPs & media terminology.

2) Q1:1

Q2:1

Q3:4

Q4:1

Q5:3

Q6:5

3)Slogan,central image,title of publication,free offer,flash line.

4) 
Reveal:


  • Link between the cover lines and the images, for instance the words‘Secret meetings’ over a photo of Peter Andre and Katie Price, a well-known, divorced couple from the celebrity world.

  • The quotes from reality television stars use controversy (‘sex’ and ‘jail’and ‘stalker’) to hint at the exciting stories inside.


  • Tatler:
    • The use of Serif font for the title gives the word ‘Tatler’ a more regal,formal and sophisticated appearance which reinforces the magazine’sbrand identity as upper class and associated with style and elegance.
    • The use of purple for the title and the main cover line makes these standout against the neutral, muted colours of the background.
    5) Melesha Katrina O'Garro known professionally as Lady Leshurr, is a English grime and hip hop rapper, singer, and producer from Kingshurst, Solihull, UK. She is best known for her Queen's Speech series of freestyles, the fourth of which went viral in 2016.

    Lady Leshurr subverts the stereotype that women are inferior to men but she enforces the stereotype that women have the same power of voice in any matter.

    Kanya King, CBE is the founder of the MOBO Awards.

    Kanya king subverts the stereotype as shes wearing a black and white dress to represent black and white minority groups that choose not to donate blood but then again should donate blood.

    Adedoyin Olayiwola "Ade" Adepitan MBE is a British television presenter and wheelchair basketball player. He uses a wheelchair as a result of contracting polio as a child which led to the loss of use of his left leg.

    Adedoyin is a excellent candidate for the advert as he is black and disabled.This is highly likely to encourage black and partly Asian minority groups to donate blood to those in-need. 






    Wednesday, 12 June 2019

    TV: Class - Co-owner of a Lonely Heart blog tasks

    Language and close-textual analysis:

    1.0:00 - 6:40

    • Narrative:
    • Teachers are curious/concerned about Susan's home life / background
    • start of disequilibrium 
    • Susan listening to pop music  
    • Characters:
    • Susan Foreman - young girl
    • Ian Chesterton - science teacher 
    • Barbara wright - history teacher 
    • Policeman 
    • Iconography: 
    • Chemicals
    • Bunsen burners 
    • test tubes
    • Radio cassette player
    • Police box (solving crime)
    • Settings:
    • Junkyard 
    • High school 
    • Science classroom   
    2.06:40 - 10:00

    • Narrative:
    • Conversation about how strange Susan is 
    • Flash back 
    • Susan's random outbursts
    • Characters:
    • Ian Chesterton
    • Barbara Wright 
    • Susan Foreman
    • Iconography:
    • Car 
    • Poorly lit streets of london 
    • lamp posts 
    • Settings:
    • Junkyard   
    3.10:00 - 13:00

    • Narrative:
    • SF looks suspicious entering junkyard
    • Teachers enter junkyard for Susan 
    • Teachers discover TARDIS 
    • Characters:
    • SF
    • Iconography:
    • Shaky camerawork 
    • sound track links to mystery 
    • police box = TARDIS --- vibrating sound 
    • Settings:
    • Junkyard
    4.13:00 - 19:40

    • Narrative:
    • Teachers question doctor 
    • confrontational 
    • movement - rising tension 
    • Characters:
    • SF
    • Doctor subverts stereotype as he is anti-hero
    • Teachers 
    • Iconography:
    • Prop -TARDIS (police box)
    • Settings:
    • Inside TARDIS - bright,futuristic,
    2) How does Todorov's theory of equilibrium apply to An Unearthly Child? Try and use the expanded version of Todorov's theory: Equilibrium - Disruption - Recognition - Reparation - New equilibrium.

    Todorov's narrative theory is used in (Doctor who) in five different aspects.The equilibrium which is the familiar setting inside a school with two teachers discussing a students unusual behaviour.The disruption which is the student Susan behaving rather unusual in terms of intelligence and when she refuses the lift.The recognition which when the abandoned junkyard is established and the first appearance of the strange doctor (grandfather).The reparation which is the teachers trying to make sense of the tardis and convince Susan to leave.And finally the new equilibrium which is when the teachers,Susan and the doctor fly through time and space to an unearthly planet.

    3) Applying Propp's character theory, what character roles do each of the main characters in An Unearthly Child fit into? Alternatively, you may wish to discuss how characters do not fit Propp's character types.

    The hero character type is shown through Charlie or April, as Charlie is being tasked with saving the Earth using the Cabinet of Souls, whereas April is on a quest to retrieve her heart. The Princess in this episode could be April since she is seemingly rescued by Ram. The Princess could also be April's heart since at the end of her quest she hopes to retrieve her heart. The villain in this episode is undoubtedly Corakinus since he directly attempts to stop April from reclaiming her heart, in trying to take it for himself. The Donor could be seen as Corakinus, as he provides April with all her powers. Ram is definitely seen as the False Hero as he jumps into the portal after April, even though it seems she has everything under control.


    4) What enigma and action codes (Barthes) can you find in Co-owner of a Lonely Heart? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)

    A few action codes seen throughout the episode include when April's Dad shows up at her car since it relates to a future conflict between the two characters. Additionally, the Blossoms multiplying and eating the flesh of the aliens suggest that they will become a threat later on. Finally, April cutting the tear open at the end of the episode imply a later confrontation in the show. A few enigma codes that can be seen in the episode include: What are the new Headteachers true intentions? Is Ms Quill going to be free and at what price? What will the Blossoms do? Will April win her battle?

    5) What examples of binary opposition (Levi-Strauss) can you find in Co-owner of a Lonely Heart? How do these create narrative or drama for the audience?
    One binary opposition which is  prominent in the episode would be Darkness against Light, which is portrayed through the contrast between the Shadow Realm and Planet Earth since the Shadow Realm is full of shadow and lacks light whereas Planet Earth is bright and full of colour. Another binary contrast in the show is Young against Old, most clearly shown through Ms Quill against Charlie. This opposition between Quill and Charlie also relates to another opposition, Master and Slave. A final opposition found in the show is Weak against Strong, April against Corakinus or Adults and Teenagers.


    Representations:


    1) How is gender represented in Class - Co-owner of a Lonely Heart? Are gender stereotypes reinforced or subverted?
    Many gender stereotypes are represented in Class, for example, females: Women are presented as strong and powerful in this show through empowered characters like April and Quill, which subverts the stereotype that women are weak. However, it could be argued that the show is also reinforcing this stereotype, as April's mother needs to be healed so she's seemingly under men also April's mother is still bothered by her ex-husband. The stereotype that men are always strong is both reinforced and subverted in the show. Ram is shown to be protective of April and a sporty character, which reinforces the stereotype, however, he is also seemingly defenceless against April and merely follows behind her into the tear.

    2) How is age (e.g. teenagers; older people like teachers or parents) represented in Class - Co-owner of a Lonely Heart? Does the show reinforce or challenge stereotypes about young people?

    The show subverts many stereotypes against youth, for example, that teenagers are weak. However, this is overseen through the powerful teenage characters like April, having to protect their older companions. The show also reinforces stereotypes against teenagers, one example is that Teenagers are impulsive, which is clearly demonstrated by Ram sudden decision to chase after April.
    3) How is race and ethnicity represented in Class - Co-owner of a Lonely Heart? Are  stereotypes reinforced or subverted?

    Racial stereotypes are subverted in this show, with lead roles like Ram and Tanya as crucial characters in the show. It subverts the ideas that certain races, like Indians and BAME, are all uptight and untrusting since Ram/ Tanya are very open and trusting characters. Also, the show includes characters from East Europe who are openly gay, which both reinforces and subverts stereotypes that Eastern Europeans are all homophobic, as a lead role is gay, yet he is disowned by his family.

    4) How is sexuality represented in Class - Co-owner of a Lonely Heart? How does this reflect the BBC's remit to represent modern Britain?

    The show includes an openly gay relationship, which is not made to be different from any other relationship, massively subverting centuries of media which did not represent this group of people. This reflects BBC's remit since it shows how all realtionships are accepted and can be shown even on television, like Charlie and Matteusz' relationship.
    5) How is disability represented in Class - Co-owner of a Lonely Heart? Why are disabled people generally under-represented in the media and how does Class try to address this?

    Disability in Class is represented as something that is entirely normal, yet it also destroys this, since April heals her mother's paralysis, undermining how her disability should be permanent but unimportant. Disability is often under-represented as many people who are disabled are seen as pitiful and weaker, therefore unnecessary to be seen on screen. the show tries to subvert this by including a strong-willed disabled character, but ultimately fail in this, since her disability is written off as something that must be healed for her to be "normal".
    Audience 
    1) What were the viewing figures for Class and why do you think it did so badly?
    On its debut, the show only gained a measly viewing of 0.28 million, only 5.1% of the total TV audience. It later gained only 250,000 more viewers on BBC iPlayer. The lack of clarity about the show's target audience and its strange airing time are possibly two of the key contributors to this show's horrible viewing figures.


    2) What audience psychographic groups might particularly enjoy Class?
    It could either be seen as enjoyable for the mainstream audience since it is linked to the Doctor Who universe, but it is also very violent and in a completely different age group than Doctor Who, so it could be seen as a show for niche audiences. The Explorer psychographic group may also enjoy this show since it's new and unique. Additionally, the Struggler psychographic group would enjoy this show due to its violent nature.


    3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

    Personal Identity:The show includes many relatable teenage characters, but it also includes older key characters, allowing a range of age groups to relate to and project themselves onto.

    Personal Relationships:The show includes references to the Doctor Who universe, which Whovians would actively seek out and enjoy seeing, as well as characters whose stories can be very engaging, leading to people wanting to discover the outcomes for their favourite characters.

    Diversion (Escapism):The show is set in an almost Fantasy world and includes many exciting and violent scenes, which are vital components of shows that are designed to entertain.


    4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?

    Visceral Pleasure can undoubtedly be applied to this episode since the show includes a large amount of blood and violence. Also, this episode contains a sex scene, which also could provide adrenaline to the audience. Additionally, Vicarious pleasure could also be gained from this show since the characters are very relatable, so it is easy for the audience to project themselves onto the character and live the experiences in the show through those characters.


    5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) on the Class notes blogpost or check the comments in the extension articles below to help with this.

    A majority of fans didn't enjoy the show due to its violent nature and inexperienced actors, however, a significant proportion of Whovians did enjoy the show, in particular, the references to the original series and how these characters interact with the Whoniverse. Personally, I think the show had a lot of potentials to be enjoyable as a spin-off to Doctor Who, but it's lack of developed acting was extremely off-putting and lets down what could have been a great show. The later, better refined, less violent episodes are much more enjoyable and promised a lot for the second season.

    Industries:

    1) What was the objective of BBC3 when it was launched?
    To be a channel for young adults which could be relatable and easily accessible.

    2) Why did BBC3 go online-only in February 2016? 

    The channel did not receive enough live viewers and to combat this made the channel online-only. Additionally, since how the target audience for BBC3 has changed how they consume media, the BBC opted for a more approachable and user-friendly option.
    3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain'?


    The show is made in the majority for entertainment purposes, it has engaging storylines, relatable characters and exciting plot development, which adds to how entertaining the show is.

    4) How did the distribution of Class contribute to the failure of the show with audiences? Its inconsistent time slots, as well as its strange airing time, meant that a majority of audiences were not available to watch the show. Additionally, the target audience for the show no longer consume media traditionally, but through recordings and online providers, like Netflix, which meant less were available to watch the show on TV. Its shift to iPlayer worsened this, and most audiences chose other, better-acted options for viewing over this show, leading to its eventual failure.
    5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?
    The show was associated very closely with Doctor Who in its promotional material, with the trailer for the show containing only the Doctor's voice. The show was also presented as extremely Sci-Fi, which led many audience members to feel mislead since they found out that the show is only loosely related to the Doctor Who universe and is less Sci-Fi more C-o-A, further disappointing fans.

    Comparison: An Unearthly Child and Co-owner of a Lonely Heart:
    1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?
    Class: Co-Owner of a Lonely Heart includes much more advanced technology and mise-en-scene than Doctor Who, which was aired in only black and white. Class consists of a much more realistic and well-developed graphics and lifelike props and costumes, contrasting the lack of such technology in Doctor Who. Doctor Who also contained many still or stationary shots, much unlike Class, which has continuously moving shots and a range of camera angles.

    2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?

    Both shows include lead alien characters and continuously explore the concept of aliens, however Doctor Who contains many more conventional tropes of Sci-Fi, like the TARDIS, with bright white lights, unlike Class which has less of a Sci-Fi genre in favour of a Science Fantasy genre, with oranges and shadows which contrast Doctor Who.

    3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?

    Doctor, though in the little and few, includes actual fact and some genuine science as well as science concepts that are genuinely explored in reality, contrastingly, Class includes less factually based science and more entertainment-driven Science Fantasy. Both shows do offer entertainment for their audiences, however, with plenty of action and danger in every episode.

    4) How are representations of people, places and groups similar or different in the two shows
    Doctor, though in the little and few, includes actual fact and some genuine science as well as science concepts that are genuinely explored in reality, contrastingly, Class includes less factually based science and more entertainment-driven Science Fantasy. Both shows do offer entertainment for their audiences, however, with plenty of action and danger in every episode.

    5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?

    While both shows present pleasures of Diversion, Personal Identity and Personal Relationships in their shows, with relatable characters, engaging storylines and action-filled episodes, Doctor Who provides  some form of Surveillance for its audience, whereas Class does not.

    Wednesday, 1 May 2019

    Introduction to Science-fiction TV drama: Blog Task

     

    1) How does Class meet the conventions of a TV drama series?

    Class meets the conventions of a TV drama by including the following; dramatic narrative,specific technical codes and the use of stereotypical 'stock' characters.   


    2) What conventions of the science-fiction genre can you find in the Class trailer? List as many as you can and use NCIS to help you.

    The science-fiction genres that you can find in Class would be sub-genres such as high school drama and horror as well as things like; alien invasion, advanced technology ,space travel and artificial intelligence. Characters tend to be associated with 'aliens who look human' along with aliens who look different and robots etc.. Typical props that have been used include the following;
    -spaceships
    -UFOs
    -time machines 
    -high tech costumes 

    3) What other genres are suggested by the trailer (e.g. horror)? Is Class an example of a modern hybrid-genre show?

    Some genres that can be identified for example it has some aspects of horror. Also you can see that it is modern as its set in a high school which use the same resources as we do today.

    4) Class is a spin-off from Doctor Who. At what point does the character of the Doctor appear in the trailer?

    The character of the Doctor appears at the start of the trailer.5) Who do you think the target audience for Class is? Is this a typical target audience for the science-fiction genre? Give reasons for your answer.

    I think that this series is mainly aimed towards 15-30 year olds. This is because it includes a lot of activities and dialogue known for people around that age group who are most likely watch a science fiction genre rather than any younger generation.

    Wednesday, 24 April 2019

    Advertising case study 3: Audrey Hepburn Galaxy advert

     

    1) Who is Audrey Hepburn?
    Audrey Hepburn was an actress in the 1950's and 1960's who starred in a lot of classic films (e.g: Breakfast At Tiffany's).
    2) Why did Galaxy select Audrey Hepburn for this advert? 
    She was selected in this Galaxy advert because was starring in a movie called Roman Holiday, which is similar to the Galaxy advert. In the 1950's Roman Holiday was a huge hit back then which would interest and engage the audience. 

    3) What are the connotations of Audrey Hepburn and celebrity in this advert? 
    They wanted to recreate a roman holiday because of the nostalgia and intertextuality that comes with it.


    4) Why is the advert set in the 1950s? What audience pleasure does this provide?
    The simple 1950's provides nostalgia for the audience, reminding them of what it was like to fall in love at first sight.


    5) What is intertextuality?

    It is when a show or movie references something from somewhere else. e.g Itchy and Scratchy- Tom and Jerry.

    6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
    The film suggested is Roman Holiday as there is a famous scene in which Gregory Peck lets Princess Anne drive him around on a moped also in this instance, the moped is a car. The outfit she is wearing is somewhat similar to what she wears in the movie, e.g long flowing skirt, short sleeved blouse, ascot on her neck.

    7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 
    The hero: Man in the car that takes Aubrey
    Heroine: Aubrey Hepburn
    The donor: Bus Driver


    8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
    The disequilibrium was at the start when the bus was delayed by fallen fruits. The equilibrium was restored when Audrey accepted a car ride from a supposedly handsome stranger.
     
    9) What representations of gender can you find in this advert?
    The gender representation in this advert is the male character is showing power and being a gentlemen because he is being kind towards a female character by showing compassion. The representation of the female character in this advert is represented that Audrey Hepburn is shown as an empowered women. 

    10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
    Generally, stereotypes of women are subverted in this advert, since Audrey Hepburn's character is in a position of power, and acts boldly, not timidly. She does not allow the man to dictate her actions, instead choosing to take complete control of the situation and telling him what to do.


    Tuesday, 2 April 2019

    Industry and Audience essay Learner Response


    Audience essay feedback:

    WWW:
    • Great analytical writing ability – some great topic sentences and vocabulary which relates to the statement.
    •  Added some media terminology – ‘consumer, digital media and binge-watching’
    •  Balanced arguments which you have provided sufficient advantages and disadvantages for each industry.
    EBI:
    •  Add more examples for the newspaper industry
    •   Pay more attention to spelling, grammar and word choice.
    •  Consider copying your essay into Microsoft Word and correct any words/sentences with red and blue lines

    LR:
    1. Develop newspaper industry paragraph – adding more examples of ‘citizen journalism’ examples and how the industry has changed due to the rise of the internet
    2. Add key media terminology look back at your notes, blog and GLoW
    3. Check SPaG throughout essay

    Represent NHS Blood & Transplant campaign: blog tasks

     


    1) What does BAME stand for?
    Black Asian Minority ethnicities.

    2) Why is there a need for blood in the BAME community? 
    There is a need for blood as only 3% of BAME contribute to blood donations therefore making it harder to treat illnesses within that particular ethnic group.

    3) What does this advert want people to do once they've seen it ('call to action')?
    It is called 'Represent' as they want more Black and Asian communities to step up and donate in order to help those who need it by saving their lives with blood.
    4) Why is the advert called 'Represent'?

    It is called 'Represent' as they want more Black and Asian communities to step up and donate in order to help those who need it by saving their lives with blood.

    5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.
    example of three well-known people who appear in the advert and why they are famous.
    One reason why they've used famous BAME celebrities would be due to persuading the audience and their fans (who are most likely to be Black/Asian) to step up and donate like they did. Also, they have been used to influence the audience into thinking that the BAME community is powerful and strong (such as Nicola Adams- Boxer, Kanya King- MOBO CEO and Chuka Umana- MP) therefore as a unity should represent and donate blood.

    6) Why is there a slow-paced long shot of empty chairs at the end of the advert?
    The effect of the long shot, empty chairs could connote to the lack of BAME donors that NHS are receiving therefore they've used this as a call to action for the viewers. Another thing could be the use of a slow-paced shot that moves closer to the chairs which can be a way to influence the audience to get up and donate.
    7) How does the advert match the key conventions of a typical rap music video?
    The advert matches the key conventions of a rap music video due to the setting.

    8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
    The advert subverts the stereotype because the person who raps
     the song is a black women which subverts the stereotypes because normally men rap but women sing.Also women are also seen as inferior to men but in the advert lady leshurr is presented as the most important character in the advert.Another stereotype that is subverted is the disabled black man in the wheelchair this stereotype is subverted because the man is a professional basketball player which shows the audience that 
    everyone has the ability to donate blood.


    9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
    The advert reinforces certain stereotypes of the bame community by using asian and black people in the advert.The oppositional reading of this advert is the use of only black and asian people other ethnic groups might misunderstand this to show that white people arent as important as black & asian people.
    10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).


    • costume - The women wearing black and white dress represents white and black people.
    • lighting - 
    • Actor/Action - The women places her chin on her hand showing the importance of black and white people.
    • Make-up & hair - The women is wearing red lipstick to represent blood.
    • Props - The women (Kanya King) has her MOBO trophy sitting on her table to remind the audience that shes the CEO of MOBO awards.
    • Setting - The women is sitting in a office that is engulfed in white which denotes how much only white people donate blood.

    Wednesday, 20 March 2019

    OMO advert: blog task



    1) What year was the advert produced?
    The advert was produced in 1950s.

    2) How were women represented in most adverts in the 1950s?
    Women were represented as housewives and were meant to love cooking and cleaning and being responsible for their families. They are also represented as inferior towards men and men are more able and more stronger than women. 


    3) How does the heading message ('OMO makes whites bright') and typography promote the product?
    The heading is bold and stands out. It's written in a sharp bubble giving the effect of a news flash. "OMO makes white bright!" is short and also memorable.

    4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
    The stereotype this advertisement has is the women doing the laundry. She's also wearing makeup even though she's at home. No men are presented in this advertisement showing it's the women job to do the laundry. She's also smiling while doing it, demonstrating women should be happy while doing chores.

    5) Why is a picture of the product added to the bottom right of the advert?
    On the bottom right of the advert a picture of the product is included so it's easy for the audience to recognise the OMO bright washing powder online or in store.

    6) What are the connotations of the chosen colours in this advert?
    The women is joyful cleaning and her facial expressions shows she's delighted how bright her washing is. A representation of women in this advert is she's wearing a bold red lipstick showing she wants to look perfect even when cleaning. Her sleeves are rolled up showing she's hard working and her clothes and the colour scheme link as they are both red, blue, white and green

    7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

    The anchorage text is used to persuade the audience to buy the product because it mentions how bright the clothes are and the effect of them. It includes a lot of repetition of "OMO makes white bright" to reinforce how high the quality of the product is.

    8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
    The representation of women that can be found is that they are house workers and should be happy this is because of the lipstick she is wearing and the pout she is giving to the screen.

    9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
    The producers of this advert wanted the buyers to think that if you are a women you should be happy to clean the house and we expect you to be happy with your house chores. 


    10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
    A modern audience would disagree with this advertisement because a women is doing all the work. A man is not showed and the women is taking care of the cleaning
    .






    Wednesday, 13 March 2019

    Gender representation in advertising: blog task

                      Gender representation in advertising: blog task


    1950s/1960s

    Post 2000s
    Image result for post 2000s perfume advertsRelated image

    1) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
    One stereotype that can be found in the 1950s / 60s advert is that women are bad drivers and cause accidents since the car advert says that 'Sooner or Later' which suggests that women will always cause damage to their vehicles. Additionally, there is a stereotype that women are only 'accessories' to men and are attracted to them based on their wealth/self-care since the perfume advert shows a woman hugging the back of the man. Also, women were stereotyped to be interested in nothing but cleaning and being housewives since the cleaning advert suggest that women only want to clean their clothes so they can look better which will impress others as self care was important too.

    2) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
    The stereotype that women are stupid and inferior to men can be found since the car advert suggests that women need 'simpler driving'. Also, like the 1950-60 perfume advert, the stereotype that women only care about men that are wealthy therefore suggesting that women are only what men want them to be. The last advert can be a stereotype suggesting that females top priority should be cleaning as seen on the advert while a man is stood there watching on.

    3) How do your findings suggest representations of gender have changed over the last 50 years?
     My findings suggest that the stereotypes against women haven't rally significantly changed in 50 years since the stereotypes are quite similar and can arguably be just as offensive, however, needless to say that the adverts aren't as brutal compared to before but they 
    still shouldn't be acceptable.

    Tuesday, 12 March 2019

    Introduction to advertising: blog task


    Image result for advert








    What key conventions of an advert can you find and what are the connotations of each one? Also write about how this appeals to a target audience. Include what the USP (unique selling point) of the product is and how you know.
    Convections;
    • Pictures of the product is shown in order to allow the consumers to easily spot what product they are looking for when buying. Also, the range of flavours might prompt them to invest in the product.
    • The lighting on the product is natural light and seems quite summery which will appeal to the consumer because items in the light usually connote to things that are safe and powerful.
    • The setting of the product is outside in a garden, maybe at a BBQ, which links to summer overall prompting the audience to buy the product when its hot as it is refreshing. The colour scheme also plays a part in this too, as it consists of a variation of summer colours.
    • The logo is quite legible and stands out as the producers have used their logo on the actual product. Advantages of this are that buyers can easily identify the brand.
    • The slogan used on the right of the product states "because I can" meaning despite any unhealthy factors of the product, there is no harm in having it as it's just too good! This reinforces the USP as it tricks the consumers into wanting to buy the product.