TV advert planning and Statement of Intent

Introduction

I intend on producing a short advert aimed at 14-18 year old teenagers advertising a body spray product.In this advert i will include a  of three characters.I will be using the body spray Lynx due to its exquisite smell and vibrant colour palette.The story line will be a character practising a typical sport looking very sweaty and unpleasant and then his friend seeing him in an unpleasant state making him take out the chosen body spray and states ''use it'' enthusiastically confident that it'll be the perfect product to fix him up.As soon as the character uses the spray he will be transformed into a new outfit looking fresh and cleaned up.The first location i will be using will be the the basketball court which is going to be within my second location which is going to be a local park.I'am going to use a basketball court as my primary location as it links to the narrative of my advert.

Language & representation

Firstly i will be using diegetic & non-diegetic,the diegetic sound will be the sound of the basketball bouncing and the non-diegetic sound will be the sound of a heart beating to show that the spray has worked immaculately and the character is satisfied with the product.One of my characters is a 15 year old British Asian playing the sport will be wearing a tracksuit this subverts the stereotype that Asians only specialise in cricket.This follows Blumber & Katz's uses in gratification theory.The character will establish the equilibrium by playing basketball.I will then establish the disruption when the character decides to stop playing basketball realising he's very sweaty and stinky.This is when the reparation will be established when the character takes out the body spray and uses it,and the new equilibrium will be established when the character is satisfied with his odour and carries on playing basketball.The first shot will be an over-the-shoulder shot of the character taking a shot with the basketball.This will then be followed by medium to low shots of him running around the court practising the sport.The character is going to be presented as a typical troublesome urban-raised character.The character is Asian which makes him part of the BAME community as he is from a Asian minority group.There is also going to be another character playing with the primary character assisting him in practising the sport.The second character is also going to be of a Asian decent which makes him part of the BAME community as well.The advert will also use Propp's character theory as the hero(ine) is going to be the first character and the helper is going to be the helper as hes assisting the primary character in his practise. The 60-80 seconds advert has many enigma codes which connotes a sport genre, such as the choice of a sunny location. This is frequent in sports clips and films.

Audience

My target audience is aimed at 14-18 year old's.The advert will be mainly aimed at men but women can also use it , social class won't matter because the product will be affordable.The product will be used by mainly sportsmen and women.The brand LYNX is widely used by the population as well so it'll boost the sales for the brand.The construction of my advert will show the audience that any ordinary sportsmen or sportswomen can purchase the product without being criticised for buying a low quality body spray.One audience pleasure the audience might enjoy is personal identity for the character wears a tracksuit to play basketball and not a appropriate outfit.This is critical because it'll show the audience that all you need to play the chosen sport is a ball and you're practising.

Summer Project 2019

Nike: Nothing Beats a Londoner




Narrative: What is the story of the advert?

The narrative of the advert is it is showing different athletes and celebrities emphasising the different troubles they go through within their career which enforces the slogan "NOTHING BEATS A LONDONER. 

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests that the lifestyle of someone who uses this product or brand depends on hard-work and resilience.

Representations: What representations of young people can you find in this advert?

The representations of young people in this advert is that they're resilient and enjoy doing sport.Nike have smartly incorporated urban grime artists to show that the majority of the youth community come from simple urban areas and aspire to be successful in their sports.


Publix: Graduation



Narrative: What is the story of the advert?

The narrative of the advert is based on three factors which are motivation,perseverance and resilience that parents assimilate towards their children as they grow up despite the failure and mistakes that they may face.It also shows however much we put into something we'll get the same out of it which is shown in the advert by the black young male studying intensively then followed by him graduating as a result. 

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests that using the product Publix give energy to thrive in your daily life missions as Publix is a supermarket company this connotes that food has a major impact on your education with the right food you'll be able to conquer your educational journey.

Representations: What representations of young people can you find in this advert?

One representations of young people in this advert is that they're easily demotivated and they're easily motivated but its just a matter of who's going to motivate them to thrive through whatever's troubling them.Another representation is that parents play a big part in young peoples lives and that without them most of the young people would fall apart.


Lynx: Is it OK for guys...

Narrative: What is the story of the advert?

The story of the advert is based on the fact that men are forced to follow many masculine stereotypes otherwise they aren't accepted in today's society so Lynx have created an advert to show how many males feel on a daily basis. They are trying to enforce the equality that men deserve without being judged for expressing themselves in a way that they'd like to.


Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?


This advert suggest that if you use this product it will enable men to step out of their shells and be genuine to themselves by showing the world who they really are. The type of lifestyles included would be men who are suffering from anxiety or depression, men who don't feel like athletics is the way to go or men who like different types of fashion (including stereotypical 'girly colours').


Representations: What representations of young people can you find in this advert?

One representation of young people in this advert would be the constant pressure to be athletic, in trend and masculine when sometimes they would like to express themselves in a way that might not be accepted in their youth culture. Another representation would be how many young people suffer from mental issues such as depression but are too scared to seek any advice about it as it might not be "accepted" in their generation to do so therefore causing a build up of even more stress amongst a large amount of young male people.

Apple Beats 1 Radio CSP: blog task

1) How have our music listening habits changed since 1960?

Our music habits have changed drastically since 1960.Nowadays the main streaming music genre is either grime or rap and the massively populating recently introduced genre "drill" music. 

2) When did Apple Beats 1 Radio launch and what is it?

Beats 1 is wholly owned by Apple and launched in 2015 as a free live streaming global 'always on' radio station. It claims to work across genres but often focuses on indie and rap music. 

3) What is the difference between Beats 1 Radio, iTunes and Apple Music?

The difference between beats 1 radio,iTunes and Apple music is that beats 1 radio is a radio station that produced by curated Djs who specialise in a  specific genre music.iTunes is a media player,media library ,internet radio broadcaster and mobile device management application developed by Apple Inc.Apple music is music and video streaming service developed by Apple Inc.

4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?

5) Why did Apple choose the three selected DJs for launch? 

6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services? 

7) How does the content of the Julia Adenuga show differ from Radio 1? 

8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?

9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?



10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)

Audience

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.



2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?

3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples. 

4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?



5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?

TV: Doctor Who - An Unearthly Child blog tasks

Language and close-textual analysis

1) Write an NCIS analysis for the episode - using notes from the screening in class. Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)

An Unearthly Child

Narrative:
The episode starts with a school day where a female teacher, Barbara Wright, talks to another teacher, Ian Chesterton. She discusses her concerns over a student, Susan Foreman, with regards to her odd and unnatural demeanour. The teachers decided to follow Susan home, to get a clue on her home life as her home address wasn't clear. When observing her home, the teachers find Susan walking into a junkyard and decide to venture into the junkyard. They see a large police box and later a man, The Doctor, walks into the junkyard and argue with him to come with them to the police. Eventually, the door of the TAR-DIS is opened, and Susan realises that she has let both of her teachers in with the Doctor. Afraid that the teachers will reveal his time travelling antics the Doctor doesn't let them leave but Susan argues they are all transported to an unknown location.

Character:

• police man
• Ian Chesterton (science teacher)
• Barbara Wright (history teacher)
• Susan Foreman (Young girl/student)

Iconography:

• chemicals,bunsen burner and test tubes
• Radio cassette player
• police box (solving crime)

Setting:

• junkyard 
• high school
• science classroom

2) How does Todorov's theory of equilibrium apply to An Unearthly Child? Try and use the expanded version of Todorov's theory: Equilibrium - Disruption - Recognition - Reparation - New equilibrium.
Starts in the equilibrium of the school, which is disrupted by Susan. The teachers follow Susan into the junkyard (recognition), but this attempt failed as they were met with  another disequilibrium of the Doctor and their transportation to another time. The episode ends with no attempt at reparation.

3) Applying Propp's character theory, what character roles do each of the main characters in An Unearthly Child fit into? Alternatively, you may wish to discuss how characters do not fit Propp's character types.
-Susan could be seen as Propp's character role of a hero since she attempts to protect the teachers and stay on Earth. However she is overpowered by the Doctor, she could also be seen as the Princess as she requires protection.
-The Doctor could be seen as the hero since he is attempting to return Susan to a safer place, but insulting the teachers and stopping Susan from staying on Earth could also make him be seen as the villain.
-Barbara Wright could be seen as a Princess since Ian has to 'protect' her as they explore the junkyard and are brought into the TARDIS.

4) What enigma and action codes (Barthes) can you find in An Unearthly Child? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)
When first introduced to the character Susan we find her dancing strangely, this enigma code suggests how her role may not be of this world. An action code we see is a scene of a police officer investigating the junkyard, which is convinent towards the end of the show. 


5) What examples of binary opposition (Levi-Strauss) can you find in An Unearthly Child? How do these create narrative or drama for the audience?
One key example of binary opposition in this episode is Old and Young. This is shown through Susan and The Doctor. Another example is Intelligence and Ignorance. This is shown through Ian's refusal to listen to the Doctor and his shock due to this. Another binary opposition in this episode is Weak and Strong.You could argue that in this episode, women are shown as weaker than men, as Babara and Susan are reliant on men. 

Representations

1) What stereotypes of men are reinforced and subverted in Doctor Who: An Unearthly Child? How?
A key stereotype of men that is enforced is that they should be more scientific than women, as Ian is a science teacher and there are seemingly no other female science teachers. Additionally, the stereotype that men are dominant is also reinforced in this episode because Ian takes the lead instead of Barbara, and the Doctor is the only character that controls the TARDIS, not Susan. However, this stereotype is also subverted as Ian was protected by Susan when entering the TARDIS.

2) What stereotypes of women/girls are reinforced and subverted in Doctor Who: An Unearthly Child? How?
A key stereotype that is reinforced is that women are much more emotional than men. This is shown when Barbara's worries about Susan and her fear in the TARDIS, as well as Susan's extremely emotional reaction to the Doctor taking off. The stereotype that women are weak is reinforced in this episode as Barbara needs Ian's protection and is quite reliant on him, proving how women are vulnerable. Susan also subverts this stereotype, as she attempts to fight back against the Doctor and holds her own ground.


3) What are common media stereotypes of young people and old people? Do any of the characters or scenarios reinforce or subvert these conventional stereotypes (consider this was 1963)? Has this changed in more recent series of Doctor Who?
One common media stereotype of young people is that they're rebellious which is clearly demonstrated through Susan. One stereotype of old people is that they're weak and wise which is both reinforced and subverted through the Doctor, it is reinforced because the Doctor is shown as an intelligent and rude character but is also strong since he can withstand Susan's attempt to stop him. 

4) What representations of race/ethnicity can be found in Doctor Who: An Earthly Child? Is this surprising or not? Give reasons for your answer and consider historical / cultural context (the 1960s). Has this changed in more recent series of Doctor Who?
There is only a clear representation of people of British, or white ethnicity. This is due to the lack of diversity on television at the time. Additionally, the 1960s were a time where racism was acceptable, and people of colour on television was not normal. In more recent seasons of the doctor this has changed, with companions of the Doctor being of colour.

5) How is social class represented in An Unearthly Child? Think about how education and knowledge is presented in the episode.
In this episode, the only class that is represented is the middle or upper class, as all the characters are clearly educated and are white, which suggests that they are of middle or higher class. The only human characters in this show are teachers, which further shows that the middle class is being represented.


Audience

1) What were the viewing figures for Class and why do you think it did so badly?
On its debut, the show only gained a measly viewing of 0.28 million, only 5.1% of the total TV audience. It later gained only 250,000 more viewers on BBC iPlayer. The lack of clarity about the show's target audience and its strange airing time are possibly two of the key contributors to this show's horrible viewing figures.


2) What audience psychographic groups might particularly enjoy Class?
I think the mainstream audience might enjoy class.Simply because they're the largest group of people within the world 


3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:
The characters in this episode are of all ages and both men and women, allowing their audience to relate to the characters and put themselves into their situations.


Personal Relationships:
The characters in this episode are likeable, and since the episode ends on a cliffhanger, the audience is left to wonder what will happen to their characters making them eager to watch more.

Diversion (Escapism):
The show includes fictional situations that wouldn't happen in real life, but are entertaining and could possibly be seen as a way to escape the real world.

Surveillance (Information / Facts):

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?
The main audience pleasure is Vicarious Pleasures, as the audience can easily relate to and experience things through the characters of the show.

5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) on the Class notes blogpost or check the comments in the extension articles below to help with this.
A majority of fans didn't enjoy the show due to its violent nature and inexperienced actors, however, a significant proportion of Whovians did enjoy the show, in particular, the references to the original series and how these characters interact with the Whoniverse. Personally, I think the show had a lot of potentials to be enjoyable as a spin-off to Doctor Who, but it's lack of developed acting was extremely off-putting and lets down what could have been a great show. The later, better refined, less violent episodes are much more enjoyable and promised a lot for the second season.

Industries


1) What was the objective of BBC3 when it was launched?
To be a channel for young adults which could be relatable and easily accessible.
2) Why did BBC3 go online-only in February 2016? 

The channel did not receive enough live viewers and to combat this made the channel online-only. Additionally, since how the target audience for BBC3 has changed how they consume media, the BBC opted for a more approachable and user-friendly option.

3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain'?
The show is made in the majority for entertainment purposes, it has engaging storylines, relatable characters and exciting plot development, which adds to how entertaining the show is.
4) How did the distribution of Class contribute to the failure of the show with audiences?
Its inconsistent time slots, as well as its strange airing time, meant that a majority of audiences were not available to watch the show. Additionally, the target audience for the show no longer consume media traditionally, but through recordings and online providers, like Netflix, which meant less were available to watch the show on TV. Its shift to iPlayer worsened this, and most audiences chose other, better-acted options for viewing over this show, leading to its eventual failure


5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?
The show was associated very closely with Doctor Who in its promotional material, with the trailer for the show containing only the Doctor's voice. The show was also presented as extremely Sci-Fi, which led many audience members to feel mislead since they found out that the show is only loosely related to the Doctor Who universe and is less Sci-Fi more C-o-A, further disappointing fans.
Comparison: An Unearthly Child and Co-owner of a Lonely Heart

1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?

Class: Co-Owner of a Lonely Heart includes much more advanced technology and mise-en-scene than Doctor Who, which was aired in only black and white. Class consists of a much more realistic and well-developed graphics and lifelike props and costumes, contrasting the lack of such technology in Doctor Who. Doctor Who also contained many still or stationary shots, much unlike Class, which has continuously moving shots and a range of camera angles.
2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?

Both shows include lead alien characters and continuously explore the concept of aliens, however Doctor Who contains many more conventional tropes of Sci-Fi, like the TARDIS, with bright white lights, unlike Class which has less of a Sci-Fi genre in favour of a Science Fantasy genre, with oranges and shadows which contrast Doctor Who.

3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?
Doctor, though in the little and few, includes actual fact and some genuine science as well as science concepts that are genuinely explored in reality, contrastingly, Class includes less factually based science and more entertainment-driven Science Fantasy. Both shows do offer entertainment for their audiences, however, with plenty of action and danger in every episode.
4) How are representations of people, places and groups similar or different in the two shows?
Doctor, though in the little and few, includes actual fact and some genuine science as well as science concepts that are genuinely explored in reality, contrastingly, Class includes less factually based science and more entertainment-driven Science Fantasy. Both shows do offer entertainment for their audiences, however, with plenty of action and danger in every episode.5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?
While both shows present pleasures of Diversion, Personal Identity and Personal Relationships in their shows, with relatable characters, engaging storylines and action-filled episodes, Doctor Who provides  some form of Surveillance for its audience, whereas Class does not

index

1)first blog task
2)LIAR film poster analysis
3)water aid poster analysis
4)

Magazines and advertising assessment: Learner response

1)Good understanding of CSPs & media terminology.

2) Q1:1

Q2:1

Q3:4

Q4:1

Q5:3

Q6:5

3)Slogan,central image,title of publication,free offer,flash line.

4) 
Reveal:

Link between the cover lines and the images, for instance the words‘Secret meetings’ over a photo of Peter Andre and Katie Price, a well-known, divorced couple from the celebrity world.

The quotes from reality television stars use controversy (‘sex’ and ‘jail’and ‘stalker’) to hint at the exciting stories inside.

Tatler:

• The use of Serif font for the title gives the word ‘Tatler’ a more regal,formal and sophisticated appearance which reinforces the magazine’sbrand identity as upper class and associated with style and elegance.

• The use of purple for the title and the main cover line makes these standout against the neutral, muted colours of the background.

5) Melesha Katrina O'Garro known professionally as Lady Leshurr, is a English grime and hip hop rapper, singer, and producer from Kingshurst, Solihull, UK. She is best known for her Queen's Speech series of freestyles, the fourth of which went viral in 2016.

Lady Leshurr subverts the stereotype that women are inferior to men but she enforces the stereotype that women have the same power of voice in any matter.

Kanya King, CBE is the founder of the MOBO Awards.

Kanya king subverts the stereotype as shes wearing a black and white dress to represent black and white minority groups that choose not to donate blood but then again should donate blood.

Adedoyin Olayiwola "Ade" Adepitan MBE is a British television presenter and wheelchair basketball player. He uses a wheelchair as a result of contracting polio as a child which led to the loss of use of his left leg.

Adedoyin is a excellent candidate for the advert as he is black and disabled.This is highly likely to encourage black and partly Asian minority groups to donate blood to those in-need. 

TV: Class - Co-owner of a Lonely Heart blog tasks

Language and close-textual analysis:

1.0:00 - 6:40

• Narrative:
• Teachers are curious/concerned about Susan's home life / background
• start of disequilibrium 
• Susan listening to pop music  
• Characters:
• Susan Foreman - young girl
• Ian Chesterton - science teacher 
• Barbara wright - history teacher 
• Policeman 
• Iconography: 
• Chemicals
• Bunsen burners 
• test tubes
• Radio cassette player
• Police box (solving crime)
• Settings:
• Junkyard 
• High school 
• Science classroom   

2.06:40 - 10:00

• Narrative:
• Conversation about how strange Susan is 
• Flash back 
• Susan's random outbursts
• Characters:
• Ian Chesterton
• Barbara Wright 
• Susan Foreman
• Iconography:
• Car 
• Poorly lit streets of london 
• lamp posts 
• Settings:
• Junkyard   

3.10:00 - 13:00

• Narrative:
• SF looks suspicious entering junkyard
• Teachers enter junkyard for Susan 
• Teachers discover TARDIS 
• Characters:
• SF
• Iconography:
• Shaky camerawork 
• sound track links to mystery 
• police box = TARDIS --- vibrating sound 
• Settings:
• Junkyard

4.13:00 - 19:40

• Narrative:
• Teachers question doctor 
• confrontational 
• movement - rising tension 
• Characters:
• SF
• Doctor subverts stereotype as he is anti-hero
• Teachers 
• Iconography:
• Prop -TARDIS (police box)
• Settings:
• Inside TARDIS - bright,futuristic,

2) How does Todorov's theory of equilibrium apply to An Unearthly Child? Try and use the expanded version of Todorov's theory: Equilibrium - Disruption - Recognition - Reparation - New equilibrium.

Todorov's narrative theory is used in (Doctor who) in five different aspects.The equilibrium which is the familiar setting inside a school with two teachers discussing a students unusual behaviour.The disruption which is the student Susan behaving rather unusual in terms of intelligence and when she refuses the lift.The recognition which when the abandoned junkyard is established and the first appearance of the strange doctor (grandfather).The reparation which is the teachers trying to make sense of the tardis and convince Susan to leave.And finally the new equilibrium which is when the teachers,Susan and the doctor fly through time and space to an unearthly planet.

3) Applying Propp's character theory, what character roles do each of the main characters in An Unearthly Child fit into? Alternatively, you may wish to discuss how characters do not fit Propp's character types.

The hero character type is shown through Charlie or April, as Charlie is being tasked with saving the Earth using the Cabinet of Souls, whereas April is on a quest to retrieve her heart. The Princess in this episode could be April since she is seemingly rescued by Ram. The Princess could also be April's heart since at the end of her quest she hopes to retrieve her heart. The villain in this episode is undoubtedly Corakinus since he directly attempts to stop April from reclaiming her heart, in trying to take it for himself. The Donor could be seen as Corakinus, as he provides April with all her powers. Ram is definitely seen as the False Hero as he jumps into the portal after April, even though it seems she has everything under control.

4) What enigma and action codes (Barthes) can you find in Co-owner of a Lonely Heart? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)

A few action codes seen throughout the episode include when April's Dad shows up at her car since it relates to a future conflict between the two characters. Additionally, the Blossoms multiplying and eating the flesh of the aliens suggest that they will become a threat later on. Finally, April cutting the tear open at the end of the episode imply a later confrontation in the show. A few enigma codes that can be seen in the episode include: What are the new Headteachers true intentions? Is Ms Quill going to be free and at what price? What will the Blossoms do? Will April win her battle?

5) What examples of binary opposition (Levi-Strauss) can you find in Co-owner of a Lonely Heart? How do these create narrative or drama for the audience?
One binary opposition which is  prominent in the episode would be Darkness against Light, which is portrayed through the contrast between the Shadow Realm and Planet Earth since the Shadow Realm is full of shadow and lacks light whereas Planet Earth is bright and full of colour. Another binary contrast in the show is Young against Old, most clearly shown through Ms Quill against Charlie. This opposition between Quill and Charlie also relates to another opposition, Master and Slave. A final opposition found in the show is Weak against Strong, April against Corakinus or Adults and Teenagers.

Representations:


1) How is gender represented in Class - Co-owner of a Lonely Heart? Are gender stereotypes reinforced or subverted?
Many gender stereotypes are represented in Class, for example, females: Women are presented as strong and powerful in this show through empowered characters like April and Quill, which subverts the stereotype that women are weak. However, it could be argued that the show is also reinforcing this stereotype, as April's mother needs to be healed so she's seemingly under men also April's mother is still bothered by her ex-husband. The stereotype that men are always strong is both reinforced and subverted in the show. Ram is shown to be protective of April and a sporty character, which reinforces the stereotype, however, he is also seemingly defenceless against April and merely follows behind her into the tear.

2) How is age (e.g. teenagers; older people like teachers or parents) represented in Class - Co-owner of a Lonely Heart? Does the show reinforce or challenge stereotypes about young people?

The show subverts many stereotypes against youth, for example, that teenagers are weak. However, this is overseen through the powerful teenage characters like April, having to protect their older companions. The show also reinforces stereotypes against teenagers, one example is that Teenagers are impulsive, which is clearly demonstrated by Ram sudden decision to chase after April.
3) How is race and ethnicity represented in Class - Co-owner of a Lonely Heart? Are  stereotypes reinforced or subverted?

Racial stereotypes are subverted in this show, with lead roles like Ram and Tanya as crucial characters in the show. It subverts the ideas that certain races, like Indians and BAME, are all uptight and untrusting since Ram/ Tanya are very open and trusting characters. Also, the show includes characters from East Europe who are openly gay, which both reinforces and subverts stereotypes that Eastern Europeans are all homophobic, as a lead role is gay, yet he is disowned by his family.

4) How is sexuality represented in Class - Co-owner of a Lonely Heart? How does this reflect the BBC's remit to represent modern Britain?

The show includes an openly gay relationship, which is not made to be different from any other relationship, massively subverting centuries of media which did not represent this group of people. This reflects BBC's remit since it shows how all realtionships are accepted and can be shown even on television, like Charlie and Matteusz' relationship.
5) How is disability represented in Class - Co-owner of a Lonely Heart? Why are disabled people generally under-represented in the media and how does Class try to address this?

Disability in Class is represented as something that is entirely normal, yet it also destroys this, since April heals her mother's paralysis, undermining how her disability should be permanent but unimportant. Disability is often under-represented as many people who are disabled are seen as pitiful and weaker, therefore unnecessary to be seen on screen. the show tries to subvert this by including a strong-willed disabled character, but ultimately fail in this, since her disability is written off as something that must be healed for her to be "normal".
Audience 
1) What were the viewing figures for Class and why do you think it did so badly?

On its debut, the show only gained a measly viewing of 0.28 million, only 5.1% of the total TV audience. It later gained only 250,000 more viewers on BBC iPlayer. The lack of clarity about the show's target audience and its strange airing time are possibly two of the key contributors to this show's horrible viewing figures.

2) What audience psychographic groups might particularly enjoy Class?
It could either be seen as enjoyable for the mainstream audience since it is linked to the Doctor Who universe, but it is also very violent and in a completely different age group than Doctor Who, so it could be seen as a show for niche audiences. The Explorer psychographic group may also enjoy this show since it's new and unique. Additionally, the Struggler psychographic group would enjoy this show due to its violent nature.


3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:The show includes many relatable teenage characters, but it also includes older key characters, allowing a range of age groups to relate to and project themselves onto.

Personal Relationships:The show includes references to the Doctor Who universe, which Whovians would actively seek out and enjoy seeing, as well as characters whose stories can be very engaging, leading to people wanting to discover the outcomes for their favourite characters.
Diversion (Escapism):The show is set in an almost Fantasy world and includes many exciting and violent scenes, which are vital components of shows that are designed to entertain.

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?

Visceral Pleasure can undoubtedly be applied to this episode since the show includes a large amount of blood and violence. Also, this episode contains a sex scene, which also could provide adrenaline to the audience. Additionally, Vicarious pleasure could also be gained from this show since the characters are very relatable, so it is easy for the audience to project themselves onto the character and live the experiences in the show through those characters.

5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) on the Class notes blogpost or check the comments in the extension articles below to help with this.

A majority of fans didn't enjoy the show due to its violent nature and inexperienced actors, however, a significant proportion of Whovians did enjoy the show, in particular, the references to the original series and how these characters interact with the Whoniverse. Personally, I think the show had a lot of potentials to be enjoyable as a spin-off to Doctor Who, but it's lack of developed acting was extremely off-putting and lets down what could have been a great show. The later, better refined, less violent episodes are much more enjoyable and promised a lot for the second season.

Industries:

1) What was the objective of BBC3 when it was launched?

To be a channel for young adults which could be relatable and easily accessible.

2) Why did BBC3 go online-only in February 2016? 

The channel did not receive enough live viewers and to combat this made the channel online-only. Additionally, since how the target audience for BBC3 has changed how they consume media, the BBC opted for a more approachable and user-friendly option.
3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain'?

The show is made in the majority for entertainment purposes, it has engaging storylines, relatable characters and exciting plot development, which adds to how entertaining the show is.

4) How did the distribution of Class contribute to the failure of the show with audiences? Its inconsistent time slots, as well as its strange airing time, meant that a majority of audiences were not available to watch the show. Additionally, the target audience for the show no longer consume media traditionally, but through recordings and online providers, like Netflix, which meant less were available to watch the show on TV. Its shift to iPlayer worsened this, and most audiences chose other, better-acted options for viewing over this show, leading to its eventual failure.
5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?

The show was associated very closely with Doctor Who in its promotional material, with the trailer for the show containing only the Doctor's voice. The show was also presented as extremely Sci-Fi, which led many audience members to feel mislead since they found out that the show is only loosely related to the Doctor Who universe and is less Sci-Fi more C-o-A, further disappointing fans.

Comparison: An Unearthly Child and Co-owner of a Lonely Heart:
1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?
Class: Co-Owner of a Lonely Heart includes much more advanced technology and mise-en-scene than Doctor Who, which was aired in only black and white. Class consists of a much more realistic and well-developed graphics and lifelike props and costumes, contrasting the lack of such technology in Doctor Who. Doctor Who also contained many still or stationary shots, much unlike Class, which has continuously moving shots and a range of camera angles.

2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?

Both shows include lead alien characters and continuously explore the concept of aliens, however Doctor Who contains many more conventional tropes of Sci-Fi, like the TARDIS, with bright white lights, unlike Class which has less of a Sci-Fi genre in favour of a Science Fantasy genre, with oranges and shadows which contrast Doctor Who.

3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?

Doctor, though in the little and few, includes actual fact and some genuine science as well as science concepts that are genuinely explored in reality, contrastingly, Class includes less factually based science and more entertainment-driven Science Fantasy. Both shows do offer entertainment for their audiences, however, with plenty of action and danger in every episode.

4) How are representations of people, places and groups similar or different in the two shows
Doctor, though in the little and few, includes actual fact and some genuine science as well as science concepts that are genuinely explored in reality, contrastingly, Class includes less factually based science and more entertainment-driven Science Fantasy. Both shows do offer entertainment for their audiences, however, with plenty of action and danger in every episode.

5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?

While both shows present pleasures of Diversion, Personal Identity and Personal Relationships in their shows, with relatable characters, engaging storylines and action-filled episodes, Doctor Who provides  some form of Surveillance for its audience, whereas Class does not.