Coursework: Mise-en-scene planning

Costume
What will your characters wear? What is the costume supposed to communicate to the audience? (E.g. a school uniform quickly and easily tells the audience that the character is high-school age etc.)

My characters will wear normal sports appropriate outfits.This will correspond a message to the audience that the characters are healthy and enjoy playing sports as the outfits will show commitment.

Lighting
How will you light your scene? Is it day or night? Interior or exterior? If outside, can you use streetlights, shadows, reflected sunlight or other creative techniques to achieve the lighting style you want? If inside, experiment with blinds up and down, room lights on and off etc. The lighting is vital to create the right atmosphere for your advert and brand.

I aim to record the advert during the day time in a external location which will be a basketball court inside a local park.I want to create a dry but sweaty atmosphere in the advert with everything contributing to that.

Actors
The first thing you need to plan is your cast - who will be in your production and which character will they play? Try and cast people who are reasonably similar to the character they are playing (both in age and personality). Next, plan their placement and movement in key scenes from your script. Have you planned plenty of close-ups so the audience can 'get to know' the character in the short running time of the advert?

I will be having two characters both which are Asian which subverts the stereotype that Asian's only play cricket and not other sports.The people will be similar to the character they're playing both in age and personality.Their placement will be decided accordingly along with plenty of close-up shots to let the audience 'get to know' the character in the short running time of the advert.

Make-up
Plan any make-up you require - this may be very important in creating the right aspirational lifestyle for your chosen brand.

The characters won't require any make-up as the advert is based on a sports genre and body spray.


Props
What props will you require? Think about your narrative, brand and target audience. 

The props required will be a basketball and the body spray, the basketball relates to the narrative as the advert is going to show the characters playing basketball.The basketball ball narrative will boost the target audience to be interested to watch the advert as many teenagers of that age aspire to be a professional basket-baller one day.


Setting
This should already be largely planned using your script. However, now is the time to specify exact locations. Try and take pictures of locations or use Google Maps and Google Earth if you're using locations outside of school (this is strongly recommended - AQA don't seem like productions that are shot in school).

This is the exact location where the advert is going to get recorded.

Shot list

Medium close up (low angle)	Showing the basketball bouncing. And basketball court.
Over the shoulder  shot	Showing  the primary character aiming to throw the ball through the hoop.
Wide shot	Showing the primary character missing the shot.
Medium close up	Showing the continuous failure in the characters  facial expression and posture.
Over the shoulder shot	Showing the secondary character approaching the primary character.
Medium over the shoulder shot	Showing the secondary character giving the primary character advice on how to throw the ball more strategically.
Wide shot	Showing the primary character walking away from the secondary character. And lining up to the throw the ball in preparation for to take a shot.
Over the shoulder shot	Showing the primary character aiming to throw the ball.
Extreme close up (eyes)	Showing the determination and certainty in that the primary characters eyes that he will score.
Wide shot	Showing the basketball go in the hoop.
Wide shot	Showing the primary character ecstatic about him scoring
Over the shoulder shot	Showing the secondary character approaching the primary character one last time but with a object in his hand.
Medium two shot	Showing the secondary character handing the spray whilst saying “use it”.
Medium full shot	Showing the primary character using the spray.
Wide shot	Showing both characters practising together.
Medium full shot	Showing the primary character improving in his practise.
Long shot	Showing the primary character improving in his practise
close up shot	(Pack Shot)
Medium full shot	Showing the characters faces to introduce their identity.
Wide shot	Showing both characters practising together.
Long shot	Showing the primary character taking a shot with the basketball.
Close up	Showing the primary characters facial expression to the secondary characters advice.
Extreme close-up	Showing the primary characters intense upper facial expression.
Reverse shot	Showing the secondary character giving the primary character advice on how to throw the ball more strategically.
Two shot	Showing both characters conversing.
Extreme wide shot	Introducing the location.
Long shot	Showing the primary character missing the shot.
Wide shot	Showing the secondary character approaching the primary character.
Two shot	Showing the secondary character approaching the primary character one last time but with a object in his hand.
Establishing shot	Showing the location.
Point of view	Showing the primary character bouncing the basketball.
Low angle shot	Showing the ball travelling mid-air.

Statement of Intent: Feedback and learner response

1) Read your feedback carefully and then write a summary of it in your own words using WWW / EBI.

I need to develop my intro (settings) and why i chose the two settings specifically and how they link to each other. I also need to develop my audience section by promoting an aspirational and successful lifestyle for teenagers not about promoting the actual lynx brand.

2) Do you need to make any changes to your narrative? Why?

I don't need to make any changes to my narrative as i'm positive that it is convenient for the advert.]

3) How can you improve the use of media terminology in your Statement of Intent?

I can improve the media terminology in my statement by using more appropriate ones for every sentence that i write. 

4) Representation and stereotyping was a weakness in some drafts. How will you address the key concept of representation in your next draft?

My section was really strong i don't need to address anything. 

5) Finally, think about audience. Why would the target audience (14-18 year olds) enjoy your advert?

The target audience (14-18 year olds) will enjoy the advert because the advert contains an aspirational and successful lifestyle which shown through the character practising basketball.

TV advert planning and Statement of Intent

Introduction

I intend on producing a short advert aimed at 14-18 year old teenagers advertising a body spray product.In this advert i will include a  of three characters.I will be using the body spray Lynx due to its exquisite smell and vibrant colour palette.The story line will be a character practising a typical sport looking very sweaty and unpleasant and then his friend seeing him in an unpleasant state making him take out the chosen body spray and states ''use it'' enthusiastically confident that it'll be the perfect product to fix him up.As soon as the character uses the spray he will be transformed into a new outfit looking fresh and cleaned up.The first location i will be using will be the the basketball court which is going to be within my second location which is going to be a local park.I'am going to use a basketball court as my primary location as it links to the narrative of my advert.

Language & representation

Firstly i will be using diegetic & non-diegetic,the diegetic sound will be the sound of the basketball bouncing and the non-diegetic sound will be the sound of a heart beating to show that the spray has worked immaculately and the character is satisfied with the product.One of my characters is a 15 year old British Asian playing the sport will be wearing a tracksuit this subverts the stereotype that Asians only specialise in cricket.This follows Blumber & Katz's uses in gratification theory.The character will establish the equilibrium by playing basketball.I will then establish the disruption when the character decides to stop playing basketball realising he's very sweaty and stinky.This is when the reparation will be established when the character takes out the body spray and uses it,and the new equilibrium will be established when the character is satisfied with his odour and carries on playing basketball.The first shot will be an over-the-shoulder shot of the character taking a shot with the basketball.This will then be followed by medium to low shots of him running around the court practising the sport.The character is going to be presented as a typical troublesome urban-raised character.The character is Asian which makes him part of the BAME community as he is from a Asian minority group.There is also going to be another character playing with the primary character assisting him in practising the sport.The second character is also going to be of a Asian decent which makes him part of the BAME community as well.The advert will also use Propp's character theory as the hero(ine) is going to be the first character and the helper is going to be the helper as hes assisting the primary character in his practise. The 60-80 seconds advert has many enigma codes which connotes a sport genre, such as the choice of a sunny location. This is frequent in sports clips and films.

Audience

My target audience is aimed at 14-18 year old's.The advert will be mainly aimed at men but women can also use it , social class won't matter because the product will be affordable.The product will be used by mainly sportsmen and women.The brand LYNX is widely used by the population as well so it'll boost the sales for the brand.The construction of my advert will show the audience that any ordinary sportsmen or sportswomen can purchase the product without being criticised for buying a low quality body spray.One audience pleasure the audience might enjoy is personal identity for the character wears a tracksuit to play basketball and not a appropriate outfit.This is critical because it'll show the audience that all you need to play the chosen sport is a ball and you're practising.

Summer Project 2019

Nike: Nothing Beats a Londoner




Narrative: What is the story of the advert?

The narrative of the advert is it is showing different athletes and celebrities emphasising the different troubles they go through within their career which enforces the slogan "NOTHING BEATS A LONDONER. 

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests that the lifestyle of someone who uses this product or brand depends on hard-work and resilience.

Representations: What representations of young people can you find in this advert?

The representations of young people in this advert is that they're resilient and enjoy doing sport.Nike have smartly incorporated urban grime artists to show that the majority of the youth community come from simple urban areas and aspire to be successful in their sports.


Publix: Graduation



Narrative: What is the story of the advert?

The narrative of the advert is based on three factors which are motivation,perseverance and resilience that parents assimilate towards their children as they grow up despite the failure and mistakes that they may face.It also shows however much we put into something we'll get the same out of it which is shown in the advert by the black young male studying intensively then followed by him graduating as a result. 

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests that using the product Publix give energy to thrive in your daily life missions as Publix is a supermarket company this connotes that food has a major impact on your education with the right food you'll be able to conquer your educational journey.

Representations: What representations of young people can you find in this advert?

One representations of young people in this advert is that they're easily demotivated and they're easily motivated but its just a matter of who's going to motivate them to thrive through whatever's troubling them.Another representation is that parents play a big part in young peoples lives and that without them most of the young people would fall apart.


Lynx: Is it OK for guys...

Narrative: What is the story of the advert?

The story of the advert is based on the fact that men are forced to follow many masculine stereotypes otherwise they aren't accepted in today's society so Lynx have created an advert to show how many males feel on a daily basis. They are trying to enforce the equality that men deserve without being judged for expressing themselves in a way that they'd like to.


Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?


This advert suggest that if you use this product it will enable men to step out of their shells and be genuine to themselves by showing the world who they really are. The type of lifestyles included would be men who are suffering from anxiety or depression, men who don't feel like athletics is the way to go or men who like different types of fashion (including stereotypical 'girly colours').


Representations: What representations of young people can you find in this advert?

One representation of young people in this advert would be the constant pressure to be athletic, in trend and masculine when sometimes they would like to express themselves in a way that might not be accepted in their youth culture. Another representation would be how many young people suffer from mental issues such as depression but are too scared to seek any advice about it as it might not be "accepted" in their generation to do so therefore causing a build up of even more stress amongst a large amount of young male people.

Apple Beats 1 Radio CSP: blog task

1) How have our music listening habits changed since 1960?

Our music habits have changed drastically since 1960.Nowadays the main streaming music genre is either grime or rap and the massively populating recently introduced genre "drill" music. 

2) When did Apple Beats 1 Radio launch and what is it?

Beats 1 is wholly owned by Apple and launched in 2015 as a free live streaming global 'always on' radio station. It claims to work across genres but often focuses on indie and rap music. 

3) What is the difference between Beats 1 Radio, iTunes and Apple Music?

The difference between beats 1 radio,iTunes and Apple music is that beats 1 radio is a radio station that produced by curated Djs who specialise in a  specific genre music.iTunes is a media player,media library ,internet radio broadcaster and mobile device management application developed by Apple Inc.Apple music is music and video streaming service developed by Apple Inc.

4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?

5) Why did Apple choose the three selected DJs for launch? 

6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services? 

7) How does the content of the Julia Adenuga show differ from Radio 1? 

8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?

9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?



10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)

Audience

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.



2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?

3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples. 

4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?



5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?

TV: Doctor Who - An Unearthly Child blog tasks

Language and close-textual analysis

1) Write an NCIS analysis for the episode - using notes from the screening in class. Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)

An Unearthly Child

Narrative:
The episode starts with a school day where a female teacher, Barbara Wright, talks to another teacher, Ian Chesterton. She discusses her concerns over a student, Susan Foreman, with regards to her odd and unnatural demeanour. The teachers decided to follow Susan home, to get a clue on her home life as her home address wasn't clear. When observing her home, the teachers find Susan walking into a junkyard and decide to venture into the junkyard. They see a large police box and later a man, The Doctor, walks into the junkyard and argue with him to come with them to the police. Eventually, the door of the TAR-DIS is opened, and Susan realises that she has let both of her teachers in with the Doctor. Afraid that the teachers will reveal his time travelling antics the Doctor doesn't let them leave but Susan argues they are all transported to an unknown location.

Character:

• police man
• Ian Chesterton (science teacher)
• Barbara Wright (history teacher)
• Susan Foreman (Young girl/student)

Iconography:

• chemicals,bunsen burner and test tubes
• Radio cassette player
• police box (solving crime)

Setting:

• junkyard 
• high school
• science classroom

2) How does Todorov's theory of equilibrium apply to An Unearthly Child? Try and use the expanded version of Todorov's theory: Equilibrium - Disruption - Recognition - Reparation - New equilibrium.
Starts in the equilibrium of the school, which is disrupted by Susan. The teachers follow Susan into the junkyard (recognition), but this attempt failed as they were met with  another disequilibrium of the Doctor and their transportation to another time. The episode ends with no attempt at reparation.

3) Applying Propp's character theory, what character roles do each of the main characters in An Unearthly Child fit into? Alternatively, you may wish to discuss how characters do not fit Propp's character types.
-Susan could be seen as Propp's character role of a hero since she attempts to protect the teachers and stay on Earth. However she is overpowered by the Doctor, she could also be seen as the Princess as she requires protection.
-The Doctor could be seen as the hero since he is attempting to return Susan to a safer place, but insulting the teachers and stopping Susan from staying on Earth could also make him be seen as the villain.
-Barbara Wright could be seen as a Princess since Ian has to 'protect' her as they explore the junkyard and are brought into the TARDIS.

4) What enigma and action codes (Barthes) can you find in An Unearthly Child? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)
When first introduced to the character Susan we find her dancing strangely, this enigma code suggests how her role may not be of this world. An action code we see is a scene of a police officer investigating the junkyard, which is convinent towards the end of the show. 


5) What examples of binary opposition (Levi-Strauss) can you find in An Unearthly Child? How do these create narrative or drama for the audience?
One key example of binary opposition in this episode is Old and Young. This is shown through Susan and The Doctor. Another example is Intelligence and Ignorance. This is shown through Ian's refusal to listen to the Doctor and his shock due to this. Another binary opposition in this episode is Weak and Strong.You could argue that in this episode, women are shown as weaker than men, as Babara and Susan are reliant on men. 

Representations

1) What stereotypes of men are reinforced and subverted in Doctor Who: An Unearthly Child? How?
A key stereotype of men that is enforced is that they should be more scientific than women, as Ian is a science teacher and there are seemingly no other female science teachers. Additionally, the stereotype that men are dominant is also reinforced in this episode because Ian takes the lead instead of Barbara, and the Doctor is the only character that controls the TARDIS, not Susan. However, this stereotype is also subverted as Ian was protected by Susan when entering the TARDIS.

2) What stereotypes of women/girls are reinforced and subverted in Doctor Who: An Unearthly Child? How?
A key stereotype that is reinforced is that women are much more emotional than men. This is shown when Barbara's worries about Susan and her fear in the TARDIS, as well as Susan's extremely emotional reaction to the Doctor taking off. The stereotype that women are weak is reinforced in this episode as Barbara needs Ian's protection and is quite reliant on him, proving how women are vulnerable. Susan also subverts this stereotype, as she attempts to fight back against the Doctor and holds her own ground.


3) What are common media stereotypes of young people and old people? Do any of the characters or scenarios reinforce or subvert these conventional stereotypes (consider this was 1963)? Has this changed in more recent series of Doctor Who?
One common media stereotype of young people is that they're rebellious which is clearly demonstrated through Susan. One stereotype of old people is that they're weak and wise which is both reinforced and subverted through the Doctor, it is reinforced because the Doctor is shown as an intelligent and rude character but is also strong since he can withstand Susan's attempt to stop him. 

4) What representations of race/ethnicity can be found in Doctor Who: An Earthly Child? Is this surprising or not? Give reasons for your answer and consider historical / cultural context (the 1960s). Has this changed in more recent series of Doctor Who?
There is only a clear representation of people of British, or white ethnicity. This is due to the lack of diversity on television at the time. Additionally, the 1960s were a time where racism was acceptable, and people of colour on television was not normal. In more recent seasons of the doctor this has changed, with companions of the Doctor being of colour.

5) How is social class represented in An Unearthly Child? Think about how education and knowledge is presented in the episode.
In this episode, the only class that is represented is the middle or upper class, as all the characters are clearly educated and are white, which suggests that they are of middle or higher class. The only human characters in this show are teachers, which further shows that the middle class is being represented.


Audience

1) What were the viewing figures for Class and why do you think it did so badly?
On its debut, the show only gained a measly viewing of 0.28 million, only 5.1% of the total TV audience. It later gained only 250,000 more viewers on BBC iPlayer. The lack of clarity about the show's target audience and its strange airing time are possibly two of the key contributors to this show's horrible viewing figures.


2) What audience psychographic groups might particularly enjoy Class?
I think the mainstream audience might enjoy class.Simply because they're the largest group of people within the world 


3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:
The characters in this episode are of all ages and both men and women, allowing their audience to relate to the characters and put themselves into their situations.


Personal Relationships:
The characters in this episode are likeable, and since the episode ends on a cliffhanger, the audience is left to wonder what will happen to their characters making them eager to watch more.

Diversion (Escapism):
The show includes fictional situations that wouldn't happen in real life, but are entertaining and could possibly be seen as a way to escape the real world.

Surveillance (Information / Facts):

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?
The main audience pleasure is Vicarious Pleasures, as the audience can easily relate to and experience things through the characters of the show.

5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) on the Class notes blogpost or check the comments in the extension articles below to help with this.
A majority of fans didn't enjoy the show due to its violent nature and inexperienced actors, however, a significant proportion of Whovians did enjoy the show, in particular, the references to the original series and how these characters interact with the Whoniverse. Personally, I think the show had a lot of potentials to be enjoyable as a spin-off to Doctor Who, but it's lack of developed acting was extremely off-putting and lets down what could have been a great show. The later, better refined, less violent episodes are much more enjoyable and promised a lot for the second season.

Industries


1) What was the objective of BBC3 when it was launched?
To be a channel for young adults which could be relatable and easily accessible.
2) Why did BBC3 go online-only in February 2016? 

The channel did not receive enough live viewers and to combat this made the channel online-only. Additionally, since how the target audience for BBC3 has changed how they consume media, the BBC opted for a more approachable and user-friendly option.

3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain'?
The show is made in the majority for entertainment purposes, it has engaging storylines, relatable characters and exciting plot development, which adds to how entertaining the show is.
4) How did the distribution of Class contribute to the failure of the show with audiences?
Its inconsistent time slots, as well as its strange airing time, meant that a majority of audiences were not available to watch the show. Additionally, the target audience for the show no longer consume media traditionally, but through recordings and online providers, like Netflix, which meant less were available to watch the show on TV. Its shift to iPlayer worsened this, and most audiences chose other, better-acted options for viewing over this show, leading to its eventual failure


5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?
The show was associated very closely with Doctor Who in its promotional material, with the trailer for the show containing only the Doctor's voice. The show was also presented as extremely Sci-Fi, which led many audience members to feel mislead since they found out that the show is only loosely related to the Doctor Who universe and is less Sci-Fi more C-o-A, further disappointing fans.
Comparison: An Unearthly Child and Co-owner of a Lonely Heart

1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?

Class: Co-Owner of a Lonely Heart includes much more advanced technology and mise-en-scene than Doctor Who, which was aired in only black and white. Class consists of a much more realistic and well-developed graphics and lifelike props and costumes, contrasting the lack of such technology in Doctor Who. Doctor Who also contained many still or stationary shots, much unlike Class, which has continuously moving shots and a range of camera angles.
2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?

Both shows include lead alien characters and continuously explore the concept of aliens, however Doctor Who contains many more conventional tropes of Sci-Fi, like the TARDIS, with bright white lights, unlike Class which has less of a Sci-Fi genre in favour of a Science Fantasy genre, with oranges and shadows which contrast Doctor Who.

3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?
Doctor, though in the little and few, includes actual fact and some genuine science as well as science concepts that are genuinely explored in reality, contrastingly, Class includes less factually based science and more entertainment-driven Science Fantasy. Both shows do offer entertainment for their audiences, however, with plenty of action and danger in every episode.
4) How are representations of people, places and groups similar or different in the two shows?
Doctor, though in the little and few, includes actual fact and some genuine science as well as science concepts that are genuinely explored in reality, contrastingly, Class includes less factually based science and more entertainment-driven Science Fantasy. Both shows do offer entertainment for their audiences, however, with plenty of action and danger in every episode.5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?
While both shows present pleasures of Diversion, Personal Identity and Personal Relationships in their shows, with relatable characters, engaging storylines and action-filled episodes, Doctor Who provides  some form of Surveillance for its audience, whereas Class does not